Gnostam Consulting releases Customer Acquistion in Age of Social Media Study
PR Log - Nov 13, 2012 - Gnostam Consulting http://www.gnostamconsulting.com released a study on effective of customer acquisition tools that bring extra-ordinary results in the age of social media.
Much of old style marketing involved "shouting" a message over a non interactive medium, TV, print, billboards. This method of marketing is almost counterproductive today, with 360 million tweets daily, and a billion Facebook users. Gnostam explores some classic cases of where the "culture" of a company's shouted "offensive" message gets in the way of effective "offensive" social marketing.
Where companies still shout their message through the social media channel, Gnostam provides some exception clear case studies of failures of social media campaigns, which have been costly both financially and in market position.
As many customers increasingly access the web on a mobile device, it will become ever more important to incorporate a mobile customer acquisition interface, and interact periodically with customers who have already expressed an interest in the companies product and services on the web.
Gnostam helps to bring the chaotic world of mobile internet marketing to users who do not have the time to spend on the guts of mobility interfaces. The reality is that customers love to buy and hate to be sold to. So we need to provide a cultural environment in the organization that engages and does not interrupt people's lives, that enriches and allows customers to pursue their interests without being shouted at.
Gnostam Consulting helps customers devise strategies that engage customers at their point of need, using mobile devices. In traditional marketing the main effort is the trying to assemble demographic/psychographic customer behaviour and deciding when to interrupt the potential customer with a sales message. An effective social marketing campaign actually allows customers to self select in accordance with a story which is compelling to them, and become a willing audience which is far more engaged than otherwise would be the case. If it is possible to collect anonymous customer data from "mobile apps" [from Google Analytics mobile apps] it is then theoretically possible to provide customers with a targeted, right moment avenue to purchase products that a company is offering.
By providing customers with real value, they are willing to share their own experiences through social media venues, which is the best form of brand building.
Gnostam Consulting http://www.gnostamconsulting.com is a strategic consulting firm in Seattle that adds value for customers by integrating innovative marketing and strategic market positioning, with a deep understanding of its industry economics and ability to generate superior financial returns.