Israeli startup company, TriPlay, has developed an innovative cross-device messaging platform to be unveiled at the Israel InnovaTech conference in New York City on September 13th. InnovaTech will bring together investors, venture capital firms and high-technology companies from around the world, with a common interest in Israeli innovation in the fields of Internet, information security, communications and interactive media.

TriPlay will debut It's Super Messaging technology - a next level messaging service that enables people to easily transfer all types of media and content over their PCs, TVs and Mobile devices - during the first quarter of 2007.

TriPlay's revolutionary "communicator" eliminates the various barriers of technology, communication protocols, devices and networks so that users can enjoy the full potential of their existing devices.

About the company:

TriPlay - founded in late 2004 by experienced entrepreneurs with a proven track record and a team of industry veterans from the television, interactive media, telcom and Internet industries, TriPlay has one mission in mind - helping consumers communicate and make the most of their digital possibilities.

Through its robust, multi-platform, device-sensitive service, TriPlay and its partners will offer digital communications and content services to consumers anytime, anywhere, enabling users to share pictures and tunes across PCs or cell phones. The TriPlay technology is an open platform with seamless e-mail to cell capabilities, with 1 Ggb of mobile storage.