Cumulative Sales of Toyota Hybrids Top 2 Million Units in Japan
Global Cumulative Sales Surpass 4,600,000 Units

Toyota City, Japan, Nov 8, 2012 - (JCN Newswire) - Toyota Motor Corporation (TMC) announces that cumulative sales in Japan of its hybrid vehicles have reached 2.04 million units(1) as of October 31 of this year(2). Globally, cumulative sales of TMC-produced hybrid vehicles - since the first was launched in 1997 - now topped 4.60 million units1, with 1.02 million1 selling from January 1 through October 31 this year. Positioning response to environmental issues as a management priority and based on the belief that environment-friendly vehicles can only truly have a positive impact if they are used widely; Toyota has endeavored to promote the mass-market adoption of hybrid vehicles. In 1997 in Japan, TMC launched the "Coaster Hybrid EV" gasoline-electric hybrid minibus in August and the world's first mass-produced hybrid passenger vehicle, the "Prius", the following December. Sales of the Prius began in North America, Europe and other markets in 2000. The second-generation Prius was launched in 2003, followed by the third generation in 2009. Toyota has expanded its hybrid lineup to include minivans, SUVs, rear-wheel-drive sedans and compact hatchbacks. Cumulative global sales of TMC-produced hybrid vehicles topped the 4-million-unit mark at the end of April this year. As of the end of October 2012, there are 19 TMC-produced hybrid passenger car models and one plug-in hybrid vehicle model available in approximately 80 countries and regions around the world. In Japan, TMC produces 15 hybrid passenger car models and one plug-in hybrid vehicle model. Globally, Toyota plans to launch 20 new hybrid models by the end of 2015 and will make further efforts to expand its hybrid vehicle product lineup and sales territories. In Japan, the launch of the "Aqua" hybrid compact hatchback and rising awareness of hybrid vehicles have pushed the percentage of hybrid vehicles sold higher each year. Approximately 40 percent of Toyota's sales in Japan and 14 percent of global sales are hybrid vehicles. Toyota calculates that as of October 31, 2012, TMC-produced hybrid vehicles(3) sold since 1997 have reduced CO2 emissions(4) - considered to be a cause of climate change - by approximately 30 million tons worldwide and approximately 9 million tons in Japan compared to the amount of emissions from gasoline-powered vehicles of similar size and driving performance. Furthermore, Toyota estimates that its hybrid vehicles have saved approximately 11 million liters of gasoline (approximately 55000 200-liter drums) worldwide compared to the amount used by gasoline-powered vehicles of similar size. Toyota positions hybrid technologies that enable the use of different fuel combinations - including all component technologies necessary for various types of eco-cars - as core environmental technologies for the twenty-first century. In addition to the development of eco-cars beyond hybrids, Toyota will continue to work to raise hybrid vehicle performance and expand its hybrid vehicle lineup while reducing costs, so as to offer a wide-range of vehicles to suit as many consumers as possible.

(1) Including plug-in hybrid vehicles(2) According to TMC(3) Excluding the Coaster Hybrid EV, Dyna Hybrid, Toyoace Hybrid and Quick Delivery 200(4) Number of registered vehicles x distance traveled x fuel efficiency (actual fuel efficiency in each country) x CO2 conversion factor

TMC Hybrid Vehicle Chronology

1997Mar: Toyota Hybrid System (THS) unveiledAug: Coaster Hybrid EV launched (Japan only)Dec: Prius launched

2000Nov: Cumulative Prius sales top 50,000 vehicles

2001Jun: Estima Hybrid launched (Japan only)Aug: Crown Mild Hybrid launched (Japan only)

2002Mar: Cumulative hybrid vehicle sales top 100,000 markAug: Cumulative Prius sales top 100,000 vehicles

2003Apr: Toyota Hybrid SystemII(THS II) unveiledJul: Alphard Hybrid launched (Japan only)Sep: Second-generation Prius launchedNov: Dyna Hybrid and Toyoace Hybrid launched (Japan only)

2005Mar: Harrier Hybrid (RX 400h) and Kluger Hybrid (Highlander Hybrid) launchedOct:Cumulative hybrid vehicle sales top 500,000 markDec: Second-generation Prius production commenced at the Changchun plant in China

2006Mar: GS 450h launched in JapanApr: Cumulative Prius sales top 500,000 vehiclesMay: Camry Hybridlaunched(for sale outside Japan)Jun: Redesigned Estima Hybrid launched (Japan only)Oct: Camry Hybrid production commenced at the TMMK's Kentucky Plant, U.S.; Quick Delivery 200 launched (Japan only)

2007May: Cumulative hybrid vehicle salestop 1million mark; LS 600h/LS 600hL launched

2008Feb: Crown Hybrid unveiled (launched in April; Japan only)May: Cumulative Prius sales top 1 million vehicles

2009Jan: RX 450h unveiled (launched in April)May: Third-generation Prius launchedJul:Camry Hybrid production commenced at the TMT's Gateway Plant, Thailand; HS 250h launchedAug: Cumulative hybrid vehicle sales top 2 million markOct: Sai unveiled (launched in December, Japan only)Dec: Camry Hybrid production commencedat theTMCA's Altona Plant, Australia

2010Apr: Camry Hybrid production commenced at the GTMC's plant in ChinaJun: Auris Hybrid production commenced at the TMUK's Burnaston Plant, UK; Auris Hybrid launched (for sale outside Japan)Jul: Cumulative sales inJapan of TMC hybrids top 1 million vehiclesSep: Cumulative Prius sales top 2 million vehiclesNov: Third-generation Prius production commenced at TMT's Gateway Plant, Thailand

2011Jan: Annual Prius sales in Japan of new vehiclesin 2010were 315,669 vehicles, the largest amount of annual sales ever recorded; CT 200h unveiledFeb: Cumulative hybrid vehicle sales top 3 million markMay: Prius alpha launchedAug: Prius sales in Japan top 1 million mark; Camry Hybrid unveiled; Hybrid models of the Alphard and Vellfire added (launched in November, Japan only);Oct: TMEC of China conducts cornerstone laying ceremony and announces plan to produce and sell vehicles with hybrid system produced in China jointly with China FAW Groupand GACby around 2015Nov: Prius PHV unveiled (launched in January 2012 in Japan and March in the U.S. and scheduled for launch in Europe in the summer of 2012)Dec: Production of third-generation Prius commenced at SFTM's Changchun Plantin China;Aqua unveiled

2012Jan: Redesigned GS 450h launchedFeb: Start of Highlander Hybrid production at Indiana Plant in the U.S. in the second half of 2013 announced; production and sale of Camry Hybrid in Taiwan commencedApr: Cumulativehybrid vehicle sales top 4 million markMay: Yaris Hybrid launched (for sale outside Japan)Jul: Start of RX 450h production at TMMC Cambridge Plant in early 2014 announced; ES 300h launched (for sale outside Japan)Oct: Cumulative hybrid vehicle sales in Japan top 2 million mark; cumulative global hybrid vehicle sales from January through October 2012 top 1 million markNov: Redesigned Auris Hybrid launched (for sale outside Japan)

About Toyota

Supported by people around the world, Toyota Motor Corporation (TSE: 7203; NYSE: TM), has endeavored since its establishment in 1937 to serve society by creating better products. As of the end of March 2012, Toyota conducts its business worldwide with 50 overseas manufacturing companies in 27 countries and regions. Toyota's vehicles are sold in more than 160 countries and regions. For more information, please visit


Toyota Motor Corporation
Corporate Communications Department
Public Affairs Division
Tel: +81-3-3817-9150

Copyright 2012 JCN Newswire. All rights reserved.

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