NEW YORK, NY -- (Marketwire) -- 11/08/12 -- A flurry of earnings reports from U.S. media companies have been released this week with CBS releasing theirs yesterday and Walt Disney today. A number of large advertising companies lately reported a slowdown in ad spending during the quarter, which could be bad news for companies such as The Walt Disney Co. and CBS Corporation. StBulls.com has initiated technical analysis on The Walt Disney Co. (NYSE: DIS) and CBS Corporation (NYSE: CBS). These reports are free upon registration at
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The softness in advertising spending is likely a result of the uncertain economic situation. While in the U.S. the recovery seems to be gaining traction, the economic climate remains somewhat shaky. The recession in Europe continues to threaten the macro-economy and at home election uncertainty and the looming fiscal cliff make for an unstable situation. Furthermore, the Olympic Games concentrated ad spending to one network, posing a challenge to competitors. Our technical analysis on CBS is accessible at
Hurricane Sandy is also a concern, as it is forecasted to have cost the advertising market around $500 million. Even in light of this negative, The Walt Disney Company committed $2 million towards relief and rebuilding efforts for those affected by super-storm Sandy. Read our technical analysis on Walt Disney at
Looking at the box office, the quarter included a few hits, but overall results for the period are expected to be lackluster and face some tough comparisons from last year's successes. Television ratings for the broadcasting season have also been disappointing, as through week 4, overall primetime ratings have struggled.
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