Classical Hotels in Greece Selects IDeaS for Deployment in Its City Based Properties

Roll-out begins in Athens, Thessaloniki, and Sofia Locations

IDeaS, the leading provider of revenue optimization solutions and one of the industry's fastest growing technology companies today announced that Classical Hotels, the city-hotels within Grecotel, Greece's largest hotel chain, has signed a deal with IDeaS to install IDeaS v5i revenue optimization solution at several of its city hotels including locations in Athens, Thessaloniki and Sofia.

"As we began researching various solutions we realized that we needed a solution that was ASP-based thereby allowing us to centralize our data. We also needed a product that would work with our existing Protel environment," said George Smyrlis, General Manager for Classical Hotels. "We found IDeaS cluster yielding capabilities and advanced multiple property functionality to be the most effective among the solutions we were reviewing. This made the choice of IDeaS an easy one."

Located in prime business and holiday destinations across Greece, Grecotel is recognized for the superiority of its locations and the sophistication of the service they offer. Grecotel currently owns 39 properties.

"The Classical Hotels team has been very consistent in their desire to find a solution that meets their criteria for centrally managing their business as well as being fit with the environment they have already made an investment in," said Fabian Specht Director of Business Development and Distribution in EAME for IDeaS. "In working with them, it was important that we demonstrate IDeaS' effectiveness in both these areas thereby demonstrating that they would be in a position to reap the benefits of installing the solution very quickly. In the end, IDeaS was a great fit for their environment."

Key Product Highlights: IDeaS in use at Grecotel


--  IDeaS Centralized Control with Multi Property View delivers a
    clear view of data across all the properties in the estate which
    can then be combined in an unlimited number of user defined
    consolidated views. With IDeaS you'll easily be able to:

    --  Complete real-time summation of data across user defined
        multi-property groupings

    --  Conduct analysis across a cluster of properties for the
        optimal placement of business when guests can be accommodated
        among a group of hotels.

    --  Manage by exception across all properties by accessing
        consolidated data in screen and report formats.

    --  Execute centralization strategies in a timely manner or
        maintain productivity when resources are not available for
        hands-on revenue management.

    --  Access all properties, instantly, from anywhere in the world,
        anytime.

    Easily consolidate all your data despite disparate inventory
    control systems across the estate.

--  IDeaS web based delivery was designed to provide a faster, easier
    and more cost effective deployment method for hoteliers of any
    size and in any location in the world. IDeaS ASP deployment method
    offers hoteliers the best of both worlds, our award-winning
    technology delivered in an easy to purchase, faster to learn and
    conveniently supported way. IDeaS' web delivery provides all the
    benefits of IDeaS' technology with none of the encumbrances
    inherent in a traditional software purchase.

About Grecotel

Grecotel S.A. is the largest hotel chain in Greece with 20 resort hotels and a total bed capacity in 2006 of over 10,600 beds.

The twenty Grecotel Resort hotels (4 star and 5 star) are located in Crete, Corfu, Halkidiki, West Peloponnese, Rhodes, Mykonos and Kos and Attica.

In 2005, a new concept, Couples Hotels, was launched at the new Grecotel Eva Palace in Corfu and the renovated Grecotel Elounda Village in Crete. These hotels offer a romantic, relaxing refuge for couples of all ages who seek a holiday away from the lively family hotels. 2004 saw the opening of the first Grecotel Resort hotel in Attica - the Grecotel Cape Sounio and the luxury Grecotel Olympia Riviera resort with three new hotels in Kyllini, Peloponnese.

Grecotel SA is owned jointly by the Daskalantonakis family and the multinational TUI Hotels & Resort Division (World of TUI) which has more than 290 properties worldwide.

The group reported 1.8 million guest overnights in its resort hotels during the 2005 season and had a 91% occupancy rate.

Grecotel has been awarded over 150 international awards by guests, tourism organizations, tour operators and international associations for the quality of its hotels, it's upgrading of the Greek tourism product and for its initiatives in the environmental and cultural field.

Over 85,000 families are members of the Grecotel Privilege Club (approx. 255,000 individuals). These loyal guests have visited one of the resort hotels from two to sixty times since Grecotel was founded in 1981. More information on Grecotel can be found at www.grecotel.com

About IDeaS

IDeaS is the leading provider of hospitality focused pricing and revenue optimization solutions. IDeaS products offer award-winning technical innovation paired with unsurpassed personalized support. Our products are specifically designed to provide hoteliers with a clear vision to their data, thereby giving them greater control over their business.

IDeaS primary market focus is the global hospitality industry. The company's clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Millennium Hotels and Resorts, Movenpick Hotels and Resorts, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Taj Mahal Hotel Mumbai, Universal Orlando, Travelodge UK, Steigenberger Hotels and Resorts, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.ideas.com or call +1 952 698 4200. IDeaS EAME office can be reached at +49 8106 303253/54.

NOTE TO EDITORS: In the name Movenpick Hotels there should be an umlaut over the "o" in Movenpick. This symbol may not appear properly in some systems.

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