CINCINNATI, Nov. 7, 2012 /PRNewswire/ -- Through its innovative "Democracy 2012" program, The E.W. Scripps Company (NYSE: SSP) fulfilled its promise during this year's election season to provide unparalleled engagement with its audiences as well as the politicians and policymakers whose decisions affect them. In all 13 markets, in which the company operates television stations, Scripps was the go-to source for voters to educate themselves on the political races and issues at the local, state and national levels.
Democracy 2012 was a commitment to shine light on the candidates and their stances on issues, but also to bring light to the issues that are important to voters. Scripps media markets coordinated comprehensive plans for industry-leading political coverage, including:
"We serve our communities 24/7, but at no time is our story-telling and fact-finding more important than during an election cycle," said Brian Lawlor, senior vice president of the Scripps television division. "At Scripps, we are firmly committed to providing the best possible coverage of the candidates and issues to equip voters with information that is so vital to their decision-making process. I am very proud of the work done in our local markets and the ongoing mission by this company to serve our communities with journalism that is fair, honest and relevant."
Scripps ABC-affiliated stations participating in Democracy 2012 included WXYZ in Detroit; KMGH in Denver; KGTV in San Diego; KERO in Bakersfield, Calif.; WCPO in Cincinnati; WEWS in Cleveland; WRTV in Indianapolis; WFTS in Tampa, Fla.; WMAR in Baltimore; and KNXV in Phoenix. Three Scripps NBC-affiliated stations also participated: WPTV in West Palm Beach, Fla.; KSHB in Kansas City, Mo.; and KJRH in Tulsa, Okla.
Scripps (www.scripps.com) delivers quality journalism and creates valuable marketing environments through television stations, newspapers and a growing menu of digital products and services that now includes social games. Creative and mission-driven employees "give light so the people can find their own way" at 19 television stations in major U.S. markets and at newspapers in 13 markets.
SOURCE The E.W. Scripps Company