MediaMind, a division of DG (NASDAQ:DGIT), and the leading independent provider of integrated digital advertising solutions, announced today the deployment of a web and mobile interactive ad campaign to launch Assassin's Creed 3. Ubisoft chose to partner with MediaMind and Biborg to deploy mobile and rich media advertising campaigns leveraging the latest creative technologies to mimic the video game user experience.
The ad formats for these campaigns leverage the capabilities of smartphones and tablets, specifically iPhone and iPad to provide an enriched user experience. Custom tablet versions were developed taking advantage of the form and size of the screen and the quality of the wi-fi connection enabling the transmission of richer content. Both online and mobile campaigns will be distributed on Allocine.fr and on L'Equipe.fr and other gaming sites and blogs from October 31st to November 21st.
"We appreciate the expertise and talent of Biborg for developing striking creative concepts and adapting them to different communication devices and forms," said Bénédicte Germain, Marketing Director at Ubisoft France. "After the successful campaign for Ghost Recon Future Soldier, we wanted to recreate the same mobile user experience for Assassin's Creed 3, while deploying in parallel engaging digital display formats."
"HTML5, coupled with the technical capacities of the smartphones and tablets, now enable us to partner with Biborg to design and distribute rich media formats that are particularly innovative," commented Arnaud Vigneau, Innovation Sales Manager at MediaMind.
"We are proud to combine the technical expertise of MediaMind and our creativity to deploy leading edge multi-screen campaigns," concluded Bruno Luriot, Business Director and co-founder of Biborg.
DG connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The Company's television division utilizes best-in-class network and content management technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. The Company's online division, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit http://www.DGit.com
Ubisoft is composed of over 6,700 talented people located in 26 countries across the globe. With 80% of its staff devoted to game development, Ubisoft has the 2nd largest in-house creative team in the world.
The company's 26 different creative studios work hand-in-hand each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member has the opportunity to participate in challenging projects based on iconic brands such as Assassin's Creed(R), Tom Clancy's Ghost Recon(R), Driver(R), Rabbids(R), Rayman(R), Far Cry(R), Just Dance(R) and many more. With an expansive distribution network in 55 countries, Ubisoft is a global company in close contact with its local fans. More information at http://www.ubisoftgroup.com.
Founded in April 2009, Biborg is a digital creative agency specialized in the design and realisation of rich media web, mobile and display campaigns. More information at http://www.biborg.com.
Read the full story at http://www.prweb.com/releases/2012/11/prweb10097054.htm