Barnes & Noble and Sephora Added to Virtual Piggy’s Digital Distribution Channel

Virtual Piggy, Inc. (OTCBB: VPIG) announced today that it has expanded its digital distribution channel with the addition of Barnes & Noble (NYSE: BKS) and Sephora to its online store.

Virtual Piggy allows parents to set up a monthly allowance for their children and promotes financial management while empowering U21s to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by their parents.

These additions will give Virtual Piggy’s young customers two more exciting brands to choose from for their holiday shopping. Barnes & Noble is the “world’s largest bookseller” with annual sales approaching $7 Billion, and their Nook devices are widely adopted in schools across the USA. Sephora operates approximately 1,300 stores in 27 countries worldwide, with an expanding base of over 300 stores across North America.

“Our digital distribution channel continues to be a strong part of our overall growth strategy”, said Virtual Piggy Founder and CEO Dr. Jo Webber. “Both Sephora and Barnes & Noble were selected as top merchants that U21’s wanted to purchase from online in our recent focus group sessions”

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. Virtual Piggy enables the Under 21 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, and other filings with the Securities and Exchange commission and other public documents and press releases.

Contacts:

Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
ICM
Peter Pelullo, 610-825-8805
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