Jackson ® Named Variable Annuity Firm with the Strongest Personal Connection with Advisors and Prospects

Jackson National Life Insurance Company® (Jackson), a leading provider of retirement solutions with assets of $129.9 billion, was named the variable annuity (VA) firm with the strongest personal connection with advisors and prospects, according to the Cogent Research Advisor Touchpoints™ 2012 survey of more than 1,700 retail investment advisors across all major distribution channels. Of the respondents surveyed, 49 percent of current Jackson users and 11 percent of prospects cited Jackson as the VA firm with which they feel the strongest personal connection.

“We are immensely proud of the commitment our sales force has made to connecting with advisors,” said Greg Cicotte, president of Jackson National Life Distributors LLC (JNLD). “These results are reflective of our firm’s dedicated focus on distribution. We believe in having both quality and quantity, as we have one of the largest and most well-trained sales forces in the industry, able to frequently visit advisors, talk with them and develop a personal connection.”

According to Cogent, Jackson ranks the highest in personal connection in the national and independent channels, and among advisors with $100 million or more in assets. In addition, Jackson leads all VA providers in client activity, with 65 percent of advisors saying they had received a Jackson external wholesaler visit within the past three months, and 73 percent saying they had received a Jackson internal wholesaler phone call within the past six months. For both external and internal support, the survey showed Jackson scored strongly in key support and service attributes, as well as strong momentum among existing users.

Tom Hurley, senior vice president of Market Research for JNLD, credits Jackson’s focus on education as one of the reasons the firm scored so high in the survey. “We have a personal connection to those we do business with and even those advisors we don’t yet do business with, because we focus on bringing advisors education on trends in the industry, new products and alternatives, and the tools to help shape their investors’ portfolios. Our goal is a seamless flow of information and education from wholesaler to advisor to investor.”

The Cogent Research Advisor Touchpoints™ 2012 consisted of an online survey of 1,741 registered financial advisors, conducted between March 13 - April 18, 2012. Survey participants were required to have an active book of business of at least $5 million, and offer investment advice or planning services to individual investors.

About Jackson National Life Insurance Company

With $129.9 billion in assets (IFRS)*, Jackson National Life Insurance Company (Jackson) is a leading provider of retirement solutions. The company sells variable, fixed and fixed index annuities, and institutional products. Through its affiliates and subsidiaries, Jackson also provides asset management and retail brokerage services. Jackson markets its products in 49 states and the District of Columbia through independent and regional broker-dealers, wirehouses, financial institutions and independent insurance agents. Jackson’s subsidiary, Jackson National Life Insurance Company of New York®, similarly markets products in the state of New York. For more information, visit www.jackson.com.

*Jackson has $129.9 billion in total IFRS assets and $119 billion in IFRS policy liabilities primarily set aside to pay future policyowner benefits (as of 6/30/12)

Before investing, investors should carefully consider the investment objectives, risks, charges and expenses of the variable insurance product, including its underlying investment options. The current prospectus (or for the variable insurance products the contact prospectus and underlying fund prospectuses, which are contained in the same document) provides this and other important information. Please contact your representative or the Company to obtain the prospectus(es). Please read the prospectus(es) carefully before investing or sending money.

Annuities are issued by Jackson National Life Insurance Company (Home Office: Lansing, Michigan) and in New York, annuities are issued by Jackson National Life Insurance Company of New York (Home Office: Purchase, New York). Variable products are distributed by Jackson National Life Distributors LLC. May not be available in all states and state variations may apply. These products have limitations and restrictions. Contact the Company for more information. Jackson is the marketing name for Jackson National Life Insurance Company and Jackson National Life Insurance Company of New York.

Jackson National Life Insurance Company is an indirect subsidiary of Prudential plc, a company incorporated and with its principal place of business in the United Kingdom. Prudential plc and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for over 160 years and had $570 billion in assets under management as of June 30, 2012. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

Not FDIC/NCUA insured | May lose value | Not bank/CU guaranteed | Not a deposit | Not insured by any federal agency

Contacts:

Jackson National Life Insurance Company
Corporate Communications:
Melissa Hernandez, Media Relations Specialist
303-224-7572
melissa.hernandez@jackson.com
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