In order to achieve their social missions, NGOs are increasingly thinking more strategically about partnering with businesses to create shared value
It used to be that a typical meeting between a business and nongovernmental organisation (NGO) resulted in one of two outcomes: confrontation or a donation. Think Greenpeace versus McDonalds or corporate philanthropic funding to the United Way and Habitat for Humanity.
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KEYWORDS: FSG, Shared Value, business strategy, NGO, Unilever, Social Impact, coca cola, Save the Children, CARE, World Wildlife Fund