Yahoo Japan Corporation, which operates Yahoo! JAPAN, and MediaMind Technologies K.K. (hereinafter "MediaMind"), a subsidiary of DG (NASDAQ: DGIT), announced today that the two companies have signed a business partnership for cooperation in display and video advertising.
The partnership is designed to meet the needs of advertisers seeking to develop more engaging display and video advertisements, as well as to strengthen ad technology-based solutions.
The strategic partnership will enable advertisers to deliver more effective advertising campaigns based on the MediaMind platform, and the development capabilities of Yahoo! JAPAN.
A trial service will be launched in the field of display advertising at the Japanese premium video service "GyaO!"after the beginning of 2013.
MediaMind is an independent platform that provides ad technology services to the global market. It also helps advertisers deliver cross-channel campaigns as a third party ad server. As a result of the partnership, Yahoo! JAPAN will authorize MediaMind as its official third party ad server. The two parties will, in collaboration with advertisers who satisfy certain conditions, work together to make use of analytics and develop solutions to address future challenges.
Yahoo! JAPAN http://www.yahoo.co.jp/
Yahoo! JAPAN is a leading internet brand and one of the most trafficked Internet destinations in Japan. Yahoo! JAPAN seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users in Japan. Yahoo! JAPAN is headquartered in Tokyo, Japan.
DG connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The Company's television division utilizes best-in-class network and content management technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. The Company's online division, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit http://www.DGit.com
Yahoo Japan Corporation PR
MediaMind Technologies Ltd.
T. 646-437-3737 (US)
MediaMind Technologies Japan
T. +81-3-6457-1866 (Japan)
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