National Adoption Campaign Set to Launch November 1, 2012
PR Log - Oct 29, 2012 - San Jose, Calif. -- RealOptions and Bethany Christian Services are pleased to offer three new 30 second commercials to create awareness for the option of adoption for women and men dealing with an unexpected pregnancy. These ads were produced by Emmy® award-winning creative professional Ryan Bomberger of The Radiance Foundation. The campaign is called “turn the unplanned into a loving plan.“
"We at Bethany are excited to share and use these new commercials to reach many more women with unplanned pregnancies to show them adoption is a beautiful and viable option. While adoption isn't often considered for the 1.2 million women choosing abortion each year in the US, we know these commercials will help many of these women see adoption as a great choice for themselves and their baby," says Marc Andreas, Vice-President of Client Marketing at Bethany Christian Services, the nation's largest adoption and family preservation agency.
Community Pregnancy Centers (CPC’s), Pregnancy Resource Centers (PRC’s) and Adoption Agencies across the nation can license these ads for $500 per spot to promote adoption as a viable and life affirming option.
"We are Loved" and "Johnny Moses" are geared towards expectant mothers and "More Common" is designed for churches and organizations to help educate parents, young men and women about the amazing option of open adoption. The 30-second videos can be used for broadcasting on TV, publishing on web sites, and used at banquets and fundraising events. Low cost customizations options are also available.
“We are excited about the opportunity to advance a culture of life and to present adoption as a viable option across our nation. Ads like this just don’t exist,” said Donna Hecke, Director of Development at RealOptions Pregnancy Medical Clinics.