Why Apple’s (AAPL) iPad Mini Costs So Much: Report
Posted on October 28, 2012 at 07:58 AM EDT
iPad Mini’s $329 starting price tag, which is a full $130 higher than the direct competition, was a disappointment for Apple (AAPL) fans as well as many consumers who hoped Apple would price the 7.9-inch 16GB gadget somewhere between $249 and $299 to stay competitive. Apple marketing chief Phil Schiller defended the price and rejected [...]