PR Log - Oct 25, 2012 - Beginning on November 1, 2012, Two Rivers Counseling LLC of Portland, Oregon will become a 1% for the Planet corporate member.1% for the Planet is a growing global movement of more than 1400 companies that donate 1% of their sales to a network of more than 3000 approved environmental organizations worldwide. Co-founded in 2001 by Patagonia CEO and legendary climber Yvon Chouinard, and Craig Mathews, owner of Blue Ribbon Flies,1% for the Planet exists to build and support an alliance of businesses financially committed to creating a healthy planet. According to 1% for the Planet, “We (have recently) celebrated our 1,400 member milestone, representing 45 countries worldwide. Membership growth continues at a rate of more than one new company a day and includes some of our largest members to date. More than $15 million flows from our member companies to the cause of sustainability. Total giving since 2002 surpasses $50 million.”
Member companies such as Two Rivers Counseling, select which regional environmental organization they would like 1% of their yearly revenues to be donated towards. 1% for the Planet then facilitates this connection. Post-Holmberg notes, “There are so many organizations in Oregon who are dedicated to both ecosystem health and economic vibrancy in a sustainable manner. I chose Ecotrust. They have a proven track record for responsible ongoing work in the area of sustainability. I wrote Nancy Bales, Director of Development at Ecotrust, and let her know that Two Rivers would like to be a corporate donor.” Jon Cocina, in the Development Department of 1%, recently commented on the alliance between Northwest Portland’s Two Rivers Counseling and Ecotrust, saying, “We're excited to continue building this relationship.”
Jeffrey Post-Holmberg, Therapist at Two Rivers, recognizes the connection between the emotional health of those Portlanders who are his Clients and their connection to a thriving environment. “It has become clear to me that when I meet with people who are trying to balance their lives, the degree to which they are connected to a healthy ecosystem that is also thriving economically, is paramount.” He continues, “I want to let my Clients know that Two Rivers was willing to do more than just recommend regular exercise and connection to the outdoors as an important component of positive therapeutic change.” “I want Clients to see that Two Rivers Counseling is willing to support the sustainable stewardship of the very environment that Portlanders hold so dear.” Post-Holmberg, wanted to, in his words, “begin to set a visible public standard that emphasizes a connection between clean air and water, fresh locally grown food, and counseling services.” “I want to take it one step beyond where counseling typically goes in working with Clients. I want to let Clients know that my counseling business is invested in their emotional and environmental health.”
At Two Rivers Counseling there are two other initiatives that further this connection. “As a former mountaineering instructor for 25 years, I know the value that a simple short hike can have for folks.” When Clients book a counseling session at Two Rivers, they have the option of an office session or what is called a walk and talk session. Post-Holmberg goes on to explain that his office is a short 8-minute walk from a Forest Park trailhead, where he walks and talks with his Clients. “It is clinically-proven that the left-right left-right bi-lateral motion of walking can help people to access and unlock parts of their brains.” In addition to offering walk and talk sessions, Two Rivers Counseling encourages Clients to, whenever possible, arrive at their appointments via human-powered transportation. “I offer $10 off session discounts to Clients who choose to, and are able to, transport themselves from their home to my office exclusively by biking and/or walking” “That way when I meet with someone and ask them if they got any exercise that week to help with balance in their life, some of them will be able to reply, ‘yes, it felt good, can I have that discount!’ “
Through partnering with 1% for the Planet and Ecotrust, Two Rivers is going beyond where counseling services typically leave off. By offering walk and talk sessions in Forest Park and discounts off of session fees for Clients who walk and/or bike from home, Two Rivers makes it easier for Portland Clients to weave their love and commitment for bio-regional health and diversity into their daily lives.