MSFT ‘Pop-Up Store’ Pops Up in Times Sq.; Madness to Ensue?
Microsoft (MSFT) this afternoon rolled out one of the glitziest efforts at guerrilla marketing, taking up a block on the west side of Times Square in Manhattan, between 47th and 46th Streets, for its “Pop-Up Store,” an outdoor collection of tables beneath brightly colored banners with slogans — “We Play” “We Create” “We Share” — [...]
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