October 25, 2012 at 09:17 AM EDT
American Greetings Adds Halloween Tricks and Treats with What's Poppin™

CLEVELAND, Oct. 25, 2012 /PRNewswire/ -- Halloween is the time of year when every child counts down the days until they can use their imagination and creativity to play tricks and, of course, get treats. What better way for friends and family to join in the Halloween spirit than by sharing a surprising, memorable greeting card with their favorite ghost or goblin? To add a little fright and delight this Halloween, American Greetings Corporation (NYSE: AM) is introducing What's Poppin™, a new line of interactive and engaging cards.  

Pop goes the fun! Surprise someone special with What's Poppin, an innovative new line of technology cards featuring light hearted copy and a hidden character inside every greeting. With the touch of a button, the hidden character suddenly pops out of the top of the card to deliver a funny message or song. Designs include Dracula, a witch and a mummy.

"We know our consumers love innovative and interactive ways to surprise their family and friends and Halloween is the perfect time to offer them a little jump-worthy surprise," said Carol Miller, executive director of new product concepts at American Greetings. "With What's Poppin, the card springs open in an all new way and offers a little lighthearted humor that's sure to bring big holiday smiles." 

As the industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions brand, offering the ultimate selection of exciting, new-to-the world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find What's Poppin™, in addition to a great selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation

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