October 23, 2012 at 10:30 AM EDT
The SMI-Wizness Update : The New Social Tools and Platforms That are Transforming Sustainability Communication

SOURCE: Wizness

DESCRIPTION:

Social media innovation waits for no man or woman. Just when you think you’ve got your head around Facebook, Twitter and YouTube, up pop a host of cool new tools and platforms to tantalise and befuddle (often at the same time) sustainability communicators.

Consider Pinterest. In just 12 months the photo and video sharing has skyrocketed in terms of users and popularity, while mobile photo app Instagram recently was snapped by Facebook for a cool $730 million. Yet, away from the headlines, dozens of other smart, creative apps and platforms – startups such as Present.me along with not youngish pretenders such as Slideshare, Tumblr and Storify – are creating new opportunities for collaborative, authentic and transparent storytelling – the bread and butter of sustainability communication.

In this increasingly disruptive media landscape it would be very easy to put social media behemoth emerges. But that isn’t going to happen. So where should sustainability communicators be looking to establish a social media voice?

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Wizness features intuitive services that help sustainability professionals promote their expertise and share best practices, allows companies to engage in meaningful conversations with their stakeholders in private and public communities, and enables industries to gather together to solve the most pressing compliance issues and shape the sustainability agenda. 

 

Tweet me: Where should #sustainability communicators be looking to establish a social media voice? http://bit.ly/TdK36p. @Wiznessplatform explains

KEYWORDS: Technology. Innovation & Solutions, Communication, Wizness, Social Media, Twitter, pinterest, Développement durable

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