By: PRLog
October 23, 2012 at 12:08 PM EDT
Luxury Womenswear Brand The Hamptons Announce First Online Outlet
PR Log - Oct 23, 2012 - London, UK - In these gloomy days of recessionistas and frugal fast fashion, London has steadily maintained one sector on which the sunlight continues to shine - luxury fashion. The Hamptons, an imagination stirring combination of femininity and frivolity, has announced that it is to launch an online shop for it's collection of women's party dresses and occasion wear. The Hamptons' online boutique will open at http://www.thehamptons.biz and will feature both ecommerce and editorial.

"The Bowen collection is a summary of my loves," spoke designer and founder, Sheila Sanyu. "Ruched silks, playful frills and cute details overshadow what is an inherently wearable dress collection. My aim from outset was to create pieces that would not only be magical on that special night but also that could be worn often enough to be accessible. It was no small task and I'm really pleased that the years of hard work that went into getting the mix right have born fruit."

A wide range of inspiration interlaces the collection mixing an extravagance that would dance cheerfully through the Rococo period to a sense of proportion and chic that's as modern as it is contemporary. Each design was created by Sheila Sanyu herself, a self-confessed crafts fanatic and a former fashion buyer and trend analyst. Sanyu's initial collection, Bowen, mixes luxury heritage with modernity and has received widespread acclaim for being both original and commercial in a seemingly effortless fusion. Prices vary according to garment and entry pieces are available for as little as £150. The initial launch is planned for late Autumn and buyers and press are invited to contact The Hamptons for further details.

About The Hamptons
The Hamptons are the London, UK based luxury designer womenswear brand with an emphasis on party dresses and occasionwear of designer Sheila Sanyu. Known for their enchanting vision of femininity, the dresses wear perfectly on well brought up girls who bring an air of fairy tale to the world.

Press Contact
Sheila Sanyu
The Hamptons
press -at- thehamptons.biz
+44 7867 837 728

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