One of the leading networks of forum communities on the Internet, CrowdGather, Inc. (OTCQB:CRWG), announced today that it has launched the public beta version of its new self-service advertising platform at http://adisn.com. Adisn® allows online advertisers to easily gain access to CrowdGather’s network of niche communities, while providing third-party forum owners an alternative exchange on which to list their available ad inventory.
The Adisn platform accommodates all advertisers, from small businesses seeking geographically targeted campaigns through the self-service portal, to large agencies or brands who wish to launch broad campaigns and may need concierge service from the Company’s sales staff. Similar to other self-service platforms, advertisers can begin signing up to create and launch new campaigns. However, Adisn is unique as it enables advertisers to target vertically defined categories comprised of special interest and niche forums of all sizes. Thus, advertisers who join the platform will gain immediate access to influencers and enthusiasts in a variety of subjects. In addition to display advertising, CrowdGather will also offer the opportunity to engage communities through sponsored posts and content marketing.
Publishers, or forum owners who previously relied on general ad networks to fill ad inventory, can now sign up and make available some of or their entire inventory for improved earnings and visibility to a variety of advertisers. By joining the Adisn platform, publishers will have access to scale through vertical aggregation that they would have difficulty achieving as a stand-alone site.
“Adisn delivers an easy-to-use, flexible, and scalable platform for forum owners to make available their ad inventory and for advertisers seeking to reach highly targeted audiences found on forums and message boards,” said Sanjay Sabnani, CrowdGather’s Chairman and CEO. “We are thrilled to provide this platform to both forum owners and advertisers trying to reach them. By connecting thousands of sites to advertisers through our ad server technology, CrowdGather anticipates turning forums into highly effective advertising channels without diminishing the unique attributes that make forums so compelling for millions of users.”
The Adisn platform will organize and aggregate the inventory of thousands of online communities into key verticals that are easily searchable by and accessible to advertisers ranging from small business to large agencies and brands. Combined with the Company’s own inventory, advertisers and publishers can join the platform to participate in an ad-serving marketplace. Although the platform is launching at the end of the Company’s second quarter of fiscal 2013, the Company expects to benefit from the ad platform through higher advertising rates in the third and fourth quarters of fiscal 2013.
About CrowdGather, Inc.
With its growing portfolio of special interest forums and enthusiast message board communities, CrowdGather (www.crowdgather.com) has created a centralized network to benefit forum members, forum owners, and forum advertisers. CrowdGather provides a highly interactive and informational social network for members, a management and revenue-sharing resource for third-party forum owners, and a largely untapped advertising network for marketers worldwide.
This press release contains forward-looking statements (as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events and the Company’s growth and business strategy. Words such as “expects”, “will”, “intends”, “plans”, “believes”, “anticipates”, “hopes”, “estimates”, and variations on such words and similar expressions are intended to identify forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, no assurance can be given that such expectations will prove to have been correct. These statements involve known and unknown risks and are based upon a number of assumptions and estimates that are inherently subject to significant uncertainties and contingencies, many of which are beyond the control of the Company. Actual results may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, changes in the Company’s business; general economic, industry and market sector conditions; the ability to generate increases revenues from the Company’s forums; the ability to obtain additional financing to implement the Company's long-term growth strategy; the ability to manage the Company's growth; the ability to develop and market new technologies to respond to rapid technological changes; competitive factors in the market(s) in which the Company operates; and other factors listed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.