October 22, 2012 at 07:00 AM EDT
Photo Release -- Celsius Gets a Makeover and Unveils New Package Design

Celsius, the world's first negative calorie drink, burns to a premium look for their ready-to-drink supplement line; The launch of the chic package design will pre-empt a large scale marketing effort to support single-serving distribution drive

BOCA RATON, Fla., Oct. 22, 2012 (GLOBE NEWSWIRE) -- Celsius Holdings, Inc., (Other OTC:CELH) the creator and marketer of Celsius®, the world's first calorie burning drink backed by clinical science, announced the unveiling of a newer, chicer packaging for the company's ready-to-drink supplement line. With brighter colors and more appealing information for consumers, the new package design stays true to the premium standard that Celsius fans have enjoyed for years.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=15324

It's the same great taste and clinically proven formula, but with a completely revamped look. The new package design, which begins shipping in November, highlights Celsius' key benefits of burning more calories and providing lasting energy. Overall, the updated look and feel will appeal to Celsius' target audience and hopefully reach an even wider demographic as well.

"This package redesign helps reinforce the credibility of the science behind Celsius in a fresh, eye-catching design," says Gerry David, CEO of Celsius Holdings, Inc. "The redesign is just the first step in a large-scale marketing effort to expand the Celsius brand. This new design release coincides with our single-serving distribution strategy, which provides a lower entry price for the consumer to stimulate trial. We're also greatly looking forward to the consumer reaction. So far it has been extremely positive."

Celsius is the world's first and only negative calorie supplement drink.  Backed by multiple clinical studies, Celsius has been proven to burn up to 100 calories and more per serving and provides lasting energy. When consumed before exercise, Celsius is shown to reduce body fat and improve endurance. It comes in five delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors, or colors, and is low in sodium.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Other OTC:CELH) markets Celsius®, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. For more information, please visit www.celsius.com.

The Celsius Holdings logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=15323

CONTACT: Media Contact:
         5W Public Relations
         (212) 999-5585
         Chris Thatcher
         cthatcher@5wpr.com
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