October 06, 2012 at 09:00 AM EDT
The Compete Weekly Pulse
So, in recent news, Facebook released a commercial. What do y’all think? You’ll hear a lot of people talk about mobile these days—about its capabilities, about the benefits and revenue streams behind game layers, about its potential—but according to an article in Digiday mobile social media marketing hasn’t taken off yet. As evidence, the writer [...]

Weekly Pulse

So, in recent news, Facebook released a commercial. What do y’all think?

You’ll hear a lot of people talk about mobile these days—about its capabilities, about the benefits and revenue streams behind game layers, about its potential—but according to an article in Digiday mobile social media marketing hasn’t taken off yet. As evidence, the writer challenges anyone to think of “a great mobile social marketing campaign.”  Do any come to mind? What do you think?

And speaking of marketing on social, who out there is using Instagram? Of those of you that willingly said yes, how many of you suck at it? Hmm? If you do, don’t worry, because Casey neistat is here to teach you “How Not To Suck at Instagram.” According to Neistat, it’s not about the pictures—it’s about the sharing. And don’t overuse hashtags. And don’t ask people to follow you. And lots more. Check it out!

Imitation is the highest form of flattery, right? But what about when it comes to companies? What happens when one company’s inspiring ascension into digital Olympus is taken as a dogmatic “best-practice,” and then what happens if that best practice doesn’t work for others? According to this post in McKinsey Quarterly, sometimes exceptional insights are just that. Exceptions. And they should be regarded as the outliers they are.

And speaking of exceptions, it looks like formerly ad-free micro-blogging darling Tumblr.com will be making an exception to its non-advertisement rules. Now, thank to a deal with Union Metrics, the platform will be coming out with some stats that will hopefully bring advertisers  in for business. Check out the full article in Digiday, and then check out the metrics for Barack Obama and Mitt Romney’s Tumblrs.

Stop focusing on technology and tricks and start focusing on PEOPLE, touts a quote from Veronica Fielding in a recent Search Engine Watch article. She goes on to say, wisely, “If your website appeals to people, it will appeal to Google’s algorithms too.” It’s a classic mistake many digital marketers make: social is not about you, it’s about the consumer. If you’re not going to take the time to make content that engages your consumer, don’t waste your time.

For those of you with Columbus Day off, have fun! For everyone else, have fun!

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