B&N has dropped the price of the Nook Simple Touch With GlowLight to $119 to match the Kindle Paperwhite (with “special offers”). No sales figures have come out of either camp, but it makes sense for B&N to head Amazon off at the pass, especially since the Paperwhite is shipping on October 1 and could put a dent in Nook sales.
The new Paperwhite has a glowing, frontlit screen that turns the traditional grey drab of an e-ink device into a bright white page. The Nook with GlowLight looks nearly as good and is also a solid device. At this point it basically comes down to which company you’ve already trusted with your e-library.
The e-reader wars are now about platform popularity. It’s the company that can grab the most readers in the shortest amount of time that wins and this price drop is evidence of the high stakes both companies are facing.