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Summer is out. Fall is in. Taking a look at the Sports News category, we can see that this transition is reflected in the tides of traffic to various domains. You’ll notice that NBCOlympics still has a substantial amount of traffic in August, but that the rate at which its traffic is growing has decreased comparatively. More relevant sites, such as those pertaining to the academic sports cycle (MHSAA.com and MaxPreps.com) are on the rise. College Football begins the first week in September, giving CollegeFootballPoll.com that healthy 109% bump.