September 27, 2012 at 09:00 AM EDT
Blue Nile Says Bonjour and Hola! With New French and Spanish Websites

For the first time, French and Spanish customers can shop in their native language at world's
premier online jeweler

Site now enables U.S. customers to shop in one of six different languages

SEATTLE, Sept. 27, 2012 (GLOBE NEWSWIRE) -- Blue Nile, Inc. (Nasdaq:NILE), the leading online retailer of diamonds and fine jewelry, today announced the launch of two new sites that enable French and Spanish speakers to experience the full range of Blue Nile diamond engagement rings and fine jewelry in their native language. Shoppers can also purchase using their preferred currency.

"More than a million women from all over the world have received diamond engagement rings or gifts of fine jewelry from Blue Nile," said Vijay Talwar, Blue Nile President and General Manager of International. "Constantly improving our service and shopping experience for our international customers is one of our primary goals, and I am thrilled with the launch of our French and Spanish language websites."

With these new sites, Blue Nile customers in the United States now have the ability to shop in six different languages. In addition to French and Spanish, customers can choose to shop in Japanese, English, and Traditional and Simplified Chinese.

Committed to international growth, Blue Nile serves more than 40 countries around the world. At Blue Nile, shipping is always free, and customer service is available 24 hours a day, toll free at 800-242-2728.

About Blue Nile

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com. Blue Nile's shares are traded on the NASDAQ Stock Market LLC under the symbol NILE.

The Blue Nile, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9579

CONTACT: John Baird
         206-336-6805
         johnb@bluenile.com
         
         Josh Holland
         206-336-6773
         josh@bluenile.com
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