PR Log - Sep 26, 2012 - Who Brain, Inc. has announced the launch of their online social shopping platform WhoBrain.com, a website that connects visitors with clothing and apparel from some of the most popular designer brands with smaller and up and coming boutiques. The platform is now open for users to receive personal recommendations by analyzing characteristics such as style, size, and brand preferences. Who Brain serves as a discovery shopping website that helps its visitors engage with new styles and brands that match their personal interests. The website also serves as an online tool for brands to interact with potential customers by providing a platform to create free targeted promotions. A boutique or online clothing store can interact with users as they rate and review their promotions, gain insight into current fashion trends, and create a profile for their brand.
Founder William Disman comes from a product marketing background, and started his career building predictive algorithms as a Research Fellow for the National Institutes of Health’s Interdisciplinary Computational Sciences program. He believes that predictive internet technologies will help drive retail e-commerce sales growth, and further connect consumers and businesses online. “The technological landscape of the internet is evolving, allowing online retail services to turn tremendous amounts of user generated information into a personalized environment that benefits consumers,” he says. “Online sales of apparel and accessories are currently growing faster than other ecommerce segment, and this provides an opportunity for online businesses, retailers, and shoppers alike. As this segment grows predictive technologies are streamlining consumer retail decisions, and Who Brain aims to be at the forefront of this technology.”
The Who Brain discovery shopping platform is comprised of shoppers and advertisers.
· ● Shoppers discover new styles and brands that fit their personality as they interact with the Who Brain product search engine. They can share their interests on social media platforms.
· ● Any boutique, clothing brand, or online store can create a free advertiser account on Who Brain. Advertisers are able to discover potential customers as they create targeted promotions for clothing, shoes, jewelry, bags, and accessories.
Who Brain is a discovery shopping website based in San Diego, California that allows its users to personalize its product search engine. The boutiques that participate in the search engine benefit from the free promotional tools, consumer insight, and a messaging system.
For more information or photos, please contact info(at)whobrain(dot)com