PR Log - Sep 25, 2012 - New York, NY -- On Monday this week, famed internet jewelry firm TraxNYC announced their procurement of a large cache of raw black diamonds for their black diamond jewelry collection, to the tune of $500,000. Black diamonds, also known as carbonado, have recently enjoyed a reputation surge in the past few years, driving up their price to be comparable to typical white diamonds. Surveys and analysis of its price history drove the TraxNYC firm to jump on the chance to attain the black diamonds as a business investment.
“We’re very excited to have obtained such a rare and quality collection of black diamonds,” says Mike Topr, Vice President of TraxNYC. “The demand for black diamonds has definitely seen an increase and we felt it would be a wise decision to purchase them, especially for the hip hop jewelry market.” Jewelry firms post higher profits when they are able to buy raw materials at a lower cost, and they are able to pass some of the savings on to their customers. The firm is proud of their large selection of black diamond jewelry online and currently has hundreds of carbonado pieces for sale through their website.
Celebrities from young and old have been seen to sport black diamonds on their rings, chains, watches, and more. Particularly in the urban and rap scene, celebrity rappers and moguls are often seen flashing their black diamond rings and chains (http://www.traxnyc.com/Mens-Chains-Black-Diamond-Chains-421.html). Black diamonds are harder to cut because they are porous, requiring the expertise of experienced jewelers to handle. They are just as hard as white diamonds and create a unique luster, different from white diamonds. As well, more women are adding black diamonds to their wedding rings and in fashion jewelry as a testament to their popularity.