DICK'S Sporting Goods Debuts "The Jersey Report" To Showcase New Nike NFL Jersey Sales Rankings
Peyton Manning Edges Andrew Luck for Top Spot in Rankings; Larry Fitzgerald to serve as DICK'S Jersey Report Ambassador

PITTSBURGH, Sept. 25, 2012 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S.-based full-line sporting goods retailer, today announced "The Jersey Report," a dynamic ranking system that tracks sales of pro football jerseys at DICK'S Sporting Goods stores.  

Updated daily throughout the football season, The DICK'S Sporting Goods Jersey Report is the only destination that provides fans with a comprehensive breakdown of how the sales of their favorite players' jerseys are rising, falling and stacking up against the competition. The DICK'S Sporting Goods Jersey Report (DicksSportingGoods.com/JerseyReport) showcases player rankings across a variety of categories, including overall best-selling jerseys, top-performing offensive and defensive player jerseys as well as the top rookies.

Moreover, the site tracks "Heatseekers" – player jerseys with the greatest increase in ranking week to week. A number of conditions can lead to a change in the weekly rankings, and the Heatseeker will give fans a unique perspective on which player jerseys have the most momentum.

Arizona Cardinals star Larry Fitzgerald will serve as a primary ambassador for The DICK'S Sporting Goods Jersey Report and is expected to be one of many NFL players who will attempt to mobilize their fan-bases.

"The DICK'S Sporting Goods Jersey Report introduces a fun new competition for fans to follow and influence this season," said Fitzgerald. "I couldn't be more excited to partner with DICK'S to debut this first-of-its-kind experience, and I'm eager to rally Cardinals fans to help our players' jerseys climb the rankings!"

"As the premier destination for authentic NFL jerseys and licensed apparel, DICK'S Sporting Goods remains committed to delivering unique ways to enhance the fan experience," said Lauren Hobart, Chief Marketing Officer, DICK'S Sporting Goods.  "The Jersey Report is a dynamic, interactive tool that gives fans access to new information on the players and the game they love." 

For additional information about the Jersey Report please visit DicksSportingGoods.com/JerseyReport.

About DICK'S Sporting Goods, Inc.
DICK'S Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company also owns and operates Golf Galaxy, LLC, a golf specialty retailer. As of July 28, 2012, the Company operated 490 DICK'S Sporting Goods stores in 44 states, 81 Golf Galaxy stores in 30 states and eCommerce websites and catalog operations for DICK'S Sporting Goods and Golf Galaxy. DICK'S Sporting Goods, Inc. news releases are available at http://www.dickssportinggoods.com/investors.  The Company's website is not part of this release.

SOURCE DICK'S Sporting Goods, Inc.

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