September 20, 2012 at 08:00 AM EDT
OfficeMax Upgrades Online Customer Experience With New Search Engine On OfficeMax.com
New Search Engine Upgrades Immediately Boost Customer Conversion Rate with Improved Search Efficiency, Shopping and Purchase Experience

NAPERVILLE, Ill., Sept. 20, 2012 /PRNewswire/ -- OfficeMax® Incorporated (NYSE: OMX), a leader in office supplies, technology and services and one of the nation's top 15 largest retailers online1, today announced a new search engine on OfficeMax.com that is helping customers shop faster, with more accurate search and recommendation results for a more convenient online shopping experience. In the first month as the search engine was phased in, OfficeMax.com has already experienced an increase in conversion rate and customer satisfaction around site navigation, and more than a 60 percent increase in average revenue per visit.

"Search is the backbone of any successful internet retailer, and is the key to delivering the speed, accuracy and convenience that customers desire in their online shopping experience," said Jim Barr, OfficeMax executive vice president and chief digital officer. "These improvements to our search capabilities make our customers' online shopping experience more intuitive and easier than ever before. As importantly, our investment to upgrade search demonstrates that OfficeMax is committed to growing our e-commerce operations and improving our online customer experience long term."

New site features include type-ahead text, which better and more accurately anticipates customer queries and showcases recommendations on products, brands and other search terms. Shoppers can also refine searches based on parameters such as brand, price, color and relevant product attributes, and then sort how they view the search results.

The search engine upgrade has led to additional improvements in the OfficeMax.com customer shopping experience. Customers are viewing more products on OfficeMax.com with fewer searches, validating that consumers are finding the products they want with less effort.

The new search engine is one of many ongoing improvements to OfficeMax's e-commerce platforms to improve the customer shopping experience.

About OfficeMax
OfficeMax Incorporated (NYSE: OMX) is a leader in integrating products, solutions and services for the workplace, whether for business or at home.  The OfficeMax mission is simple: We provide workplace innovation that enables our customers to work better.  The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress®, technology products and solutions, and furniture to businesses and consumers.  OfficeMax customers are served by approximately 29,000 associates through e-commerce, more than 900 stores in the U.S. and Mexico, direct sales and catalogs.  OfficeMax has been named one of the 2012 World's Most Ethical Companies, and is the only company in the office supply industry to receive Ethics Inside® Certification by the Ethisphere Institute.  To find the nearest OfficeMax, call 1-877-OFFICEMAX.  For more information, visit www.officemax.com.

All trademarks, service marks and trade names of OfficeMax Incorporated used herein are trademarks or registered trademarks of OfficeMax Incorporated. Any other product or company names mentioned herein are the trademarks of their respective owners.

1Internet® Retailer Magazine 2012 Top 500 list

OfficeMax Media Contact
Nicole Miller
630.864.6069

 

SOURCE OfficeMax

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