Free eBook Offerings on KDP Select Drive Sixfold Increase in Paid Downloads
PR Log - Sep 19, 2012 - Chapel Hill, NC -- Indie authors who offer their eBooks for free see, on average, a sixfold increase in sales and revenue within a week, according to new research from Freebooksy.com released today.
The site, a curator of free reads for popular devices including the Kindle, Nook and iPad, surveyed authors who have used free promo days as a marketing tool. The week before the offer, authors sold an average of 19 eBooks and collected $59 in revenue. The week after, they sold 140 eBooks and earned $435.
“Authors are discovering what marketers have known for years: Free sells,” said Ricci Wolman, the CEO and founder of Freebooksy. “A free eBook offer builds momentum, fuels referrals and, ultimately, drives paid downloads.”
Data supplied by authors who offered their eBooks for free showed that having a social media presence, being featured on a third party site and receiving a high volume of reviews is most critical to downloads and sales.
According to the research, most authors are using Amazon’s KDP Select program to offer their eBooks for free for 48 hours. Those who used Twitter or Facebook to promote the book had 3,500 downloads per day, versus only 825 for those who did not. The number jumped to 3,790 downloads per day for those whose eBook was featured on at least one third-party site such as Freebooksy. And those who used social media in conjunction with placement on a third-party site had, on average, 4,000 downloads per day.
The broader exposure is critical to another factor key to long-term success: reviews. Freebooksy found that the number of reviews on an eBook is a more significant predictor of success than the overall review score.
About Freebooksy Freebooksy (http://www.freebooksy.com) is a literary matchmaker – it helps authors and readers find each other. The site curates free e-books from all genres and each day highlights new titles for its expanding community of booklovers. It provides indie authors with an easy, affordable way to showcase their works and helps readers cut through the clutter to discover quality books that fit their interests. Freebooksy is technology neutral and features content for the Kindle, iPad, Nook and other major devices.