Doing business in today's networked economy isn't easy. When your customers are delighted, they may quickly amplify your message. Yet when your company's performance runs short of what you've promised, customers may broadcast their disappointment and frustration faster than you can keep up.
Indeed, it's commonly known that a business must be connected in order to succeed. But often businesses fail to make the move from their old "unconnected" business models to the new "connected company."
In "The Connected Company" (O'Reilly Media, $24.99), expert author Dave Gray offers practical steps and insights along with providing a blueprint for building and implementing successful business strategies in today's networked marketplace.
"I was blown away by 'The Connected Company,'" writes Sean Park, investor and cofounder of Anthemis. "Simply stated, I suspect it will go down as one of the most important management books of the early 21st century."
Entertaining and concise with over 100 charts, diagrams, and illustrations, "The Connected Company" teaches you how to engage deeply with workers, partners, and customers, in order to transform and reshape your business.
"I wanted a book that described, at a very high level, where business is going, with examples of companies that were leading the way. So being an entrepreneur, I set out to write the book I wanted to read," notes Gray, coauthor of the ever-popular "Gamestorming." "In the back of the book we have a set of discussion questions. My hope is that people will use the book and the questions as tools to catalyze real change in their organizations."
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The Connected Company webcast with Dave Gray
Sept. 27, 2012, 10am PT
For a review copy or more information please email firstname.lastname@example.org. Please include your delivery address and contact information.
About the Author
Dave Gray, SVP Strategy, The Dachis Group, is an author and management consultant who works with the world's leading companies to develop and execute winning strategies. His last book, "Gamestorming," has sold more than 50,000 copies and has been translated into 16 languages.
"What would happen if businesses adopted Dave Gray's principles? 'The Connected Company' offers a template for another way of thinking about how you think about your company so that it can learn, adapt, and grow over time."
-- Tony Hsieh, NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.
"Dave Gray's vision makes sense--not only common sense, but courageous sense, which is needed at critical moments in a company's growth."
-- Richard Saul Wurman, founder, the TED conference and author of more than 80 books, including, "Information Anxiety"
For more information about the book, including table of contents, index, author bio, and samples, see:
Interview with Dave Gray on Forbes.com:
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Original Source: The Connected Company: The Future of Work Is Already Here--New from O'Reilly Media