By: PRLog
Call Tracking Technology Update Fuels Inbound Call Generation
PR Log - Sep 12, 2012 - While most Americans were fixated on their televisions for the return of football this past weekend, Integrate’s engineers were updating the platform’s Cost per Inbound Call campaign creation process and the related tracking technology.

Integrate’s Cost per Inbound Call (CPIC) pricing model appeals to advertisers that want a versatile performance solution. Only requiring payment for inbound calls meeting a designated duration, the CPIC model allows companies to reach across virtually any marketing method, including display, mobile, print, email and SEM.

“Integrate is committed to providing cutting-edge technology for advertisers,” said Hart Cunningham, CEO and co-founder of Integrate. “We also know that inbound calls are reported to be the single highest converting traffic source. Our recent updates give advertisers unparalleled tracking for the most valuable form of customer interaction."

Integrate’s announced updates include an augmentation of the Interactive Voice Response (IVR) creation process, which allows advertisers to build an effective automated system to prescreen callers. IVRs ensure that advertisers are only connected with callers that meet their designated criteria, decreasing the cost of business. Furthermore, Integrate’s automated system assigns phone numbers to publishers that are approved to run the campaign, providing simple tracking for each inbound call.

As of this update, advertisers can now filter out Canadian numbers in their tracking data, as well as search call histories for a specified amount of time. These enhancements will be shortly followed by the implementation of minimum billable duration pixels. A minimum billable duration ensures that inbound calls are placed only by interested customers, and advertisers pay only for prospects that have a chance to close.

Over 2,000 partners rely on Integrate for quality fulfillment, accurate reporting and in-depth analytical tools to effectively execute their marketing strategies. If you would like more information please email info@integrate.com or visit http://integrate.com/Join.aspx.

About Integrate

Co-founding Integrate in early 2010, entrepreneurs Hart Cunningham and Jeremy Bloom pursued to develop a technology-based solution that would unify the fragmented advertising industry. With those objectives in mind, Integrate continually evolves as a technology and solutions provider for advertisers striving to effectively plan, launch, analyze and optimize successful marketing strategies. Empowering the marketing efforts of small businesses, enterprise corporations and international ad agencies, Integrate’s Centralized Media-Management Platform streamlines the complex processes associated with media buying. Integrate’s solutions increase operational efficiency and ad performance while preserving brand integrity.  For more information, please visit www.integrate.com.

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