WideOrbit Traffic and CRM Selected by Entercom to Manage More Than 100 Radio Stations Across 23 U.S. Markets

WideOrbit Inc., the leading provider of advertising management software for media companies is pleased to announce that Entercom Communications Corp. (NYSE:ETM), one of the five largest radio broadcasting companies in the U.S., has selected WO Traffic, WideOrbit’s leading sales, traffic and billing solution, and WO CRM for all of its 100-plus stations that span 23 markets in the U.S.

Entercom is one of the top radio broadcast companies in the U.S. with a nationwide portfolio that includes stations in San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City. Entercom was an early adopter of WO CRM and provided valuable feedback that helped shape the product. For several years, WO Traffic was installed at approximately half of Entercom’s stations, while the other half used another traffic system. Entercom was impressed with WideOrbit’s solutions, the dedication of its people and their willingness to customize solutions to meet Entercom’s requirements and deliver on their promises.

Leslie Hartmann, Business Analyst and leader of the WideOrbit implementation project at Entercom said, “This was more than a traffic decision for us, but a revenue management decision. With a long-term partnership with WideOrbit now in place and the traffic system installed in all of our markets, we are able to focus on customizing the product and tools to best suit Entercom’s needs and strategic vision. WO Traffic provides us with a competitive inventory management product, while WO CRM enables our Account Executives to better manage their accounts and opportunities, to make them more effective. This is definitely a win-win for both Entercom and WideOrbit.”

Ms. Hartmann went on to express that WideOrbit’s centralized revenue and inventory reporting system, consolidated accounts receivable and its fully-integrated CRM solution were key benefits.

More than 800 radio broadcast stations use WO Traffic, WideOrbit’s leading sales, traffic and billing solution that enables broadcasters to manage multiple stations, markets and groups from a single database. WO CRM, WideOrbit’s sales and account management solution, delivers visibility and access to pending and booked business across stations, markets and media, and provides advanced sales tools for account management, analytics, pipeline reporting, budgeting and forecasting. The two solutions are seamlessly integrated and soon will be delivered across all of the Entercom stations and markets through WideOrbit’s hosting service, WO Cloud.

Entercom is a tremendously talented organization,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “We are proud to help support their operations and continued growth.”

WideOrbit will be providing live demonstrations of WO Traffic, WO CRM and all of its solutions for radio at the 2012 Radio Show in booths 805 and 905 at the Hilton Anatole in Dallas, Texas, September 19-21. For more information or to schedule a meeting or demo, go to www.wideorbit.com/Radio-Show or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, mikez@wideorbit.com.

About WideOrbit

WideOrbit (www.wideorbit.com) is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,200 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit manages more than $20 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.


WideOrbit Inc.
Diane Perro, 415-675-6700
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