Forecasts to 2010 Illustrate How the RTD Coffee Market in Germany Is Set To Change

Research and Markets ( has announced the addition of RTD Coffee in Germany to their offering.

Private label is the winner

Soft drinks off-trade sales have been further influenced by the growing popularity of private label products. In 2005, volume growth in most soft drinks sectors only came from private label products. In 2005, the share of private label in the off-trade increased by almost three percentage points to 36% in terms of volume. Over the review period, private label soft drinks increased their volume share by almost 14 percentage points. The success of private label soft drinks is closely linked to the strong growth of the discounters. Discounters attract price conscious consumers with a wide range of private label soft drinks, which are often more than 50% cheaper than branded soft drinks. The bad economic climate and the general slump in consumer spending in recent years facilitated the growth of the discounters.

The RTD Coffee in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2000-2005), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, or pricing issues. Forecasts to 2010 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

-- Get a detailed picture of the RTD coffee industry

-- Pinpoint growth sectors and identify factors driving change

-- Understand the competitive environment, the market's major players and leading brands

-- Use five-year forecasts to assess how the market is predicted to develop

With a network of over 600 analysts worldwide we have a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents Include:

1. Executive Summary

2. Total Soft Drinks Sales

3. Off-Trade Soft Drinks Sales

4. RTD Coffee

5. Appendix

6. Definitions

Companies Mentioned Include:
- Adelholzener Alpenquellen GmbH
- Albi GmbH & Co
- Apollinaris & Schweppes GmbH
- Becker's Bester GmbH
- Blaue Quellen Mineral- & Heilbrunnen AG
- Brau & Brunnen Mineralquellen GmbH
- Coca-Cola GmbH
- Danone Waters
- Deutsche Sinalco GmbH Markengetranke & Co KG
- Deutsche Sisi-Werke GmbH & Co KG
- Deutschland AG
- Deutschland GmbH
- Eckes-Granini GmbH & Co KG
- Franken Brunnen GmbH & Co KG
- Gerolsteiner Brunnen GmbH & Co
- Hans Dohle GmbH
- Hassia Mineralquellen GmbH & Co KG
- Hassia Mineralquellen GmbH & Co KG
- Henkell & Sohnlein Sektkellereien KG
- Hovelmann GmbH & Co KG
- Kauf Idee GmbH
- Klindworth Fruchtsafte GmbH
- Krings Fruchtsaft GmbH
- Lichtenauer Mineralquellen GmbH
- Mineralbrunnen RhonSprudel Egon Schindel GmbH
- Mineralbrunnen Uberkingen-Teinach AG
- Nestle Waters
- PepsiCo Deutschland GmbH
- Pfanner Getranke GmbH, Hermann
- Punica Getranke GmbH
- Rauch Fruchtsafte GmbH
- Red Bull Deutschland GmbH
- Rheinfelsquelle H Hovelmann GmbH & Co KG
- Richard Hartinger Getranke GmbH & Co KG
- Rolf H Dittmeyer KG
- Sinziger Mineralbrunnen GmbH
- Soda Club GmbH
- Spezi Markenverband
- Sportfit Fruchtsaft GmbH & Co KG
- Stute Nahrungsmittelwerk GmbH & Co KG
- Tucano Vertriebs-GmbH & Co KG
- Unilever Bestfoods Deutschland GmbH
- Union Deutsche Lebensmittelwerke GmbH
- Vilsa-Brunnen O Rodekohr GmbH & Co

For more information visit

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