Integrate Releases Time-saving Technology for B2B Marketers
PR Log - Sep 05, 2012 - SCOTTSDALE, Ariz. - Integrate continues its mission of empowering media buyers to efficiently optimize cross-channel marketing strategies with its newest technological innovation, the CPL Campaign Review tool.
This robust but lightweight service addresses a real pain point for the lead generation space; media planners can spend up to 5 hours a week per campaign processing lead information. CPL Campaign Review delivers detailed lead information in an easy-to-digest, graphical format, allowing businesses to continually optimize campaigns based on real-time reporting, rather than wasting hours in accumulation and analysis.
“Integrate focuses on building new technologies to give marketers resources unavailable anywhere else in the market,” says Hart Cunningham, the company’s CEO.
“Not only does CPL Campaign Review save media buyers hours each week, it gives B2B marketers a resource to streamline their data processing and analysis, creating actionable insights for their overall marketing strategy.”
Although access to CPL Campaign Review is only available through Integrate, there is no charge to use the service. The idea behind CPL Campaign Review is simple: give the most valuable information about leads in the most logical, usable format. This is achieved through an interactive overlay, giving advertisers the ability to view lead information by Seller or compare performance with regard to volume and/or generated lead characteristics (job title, industry, etc.).
Integrate’s diagnostic tools process this information in real-time as leads are posted to the campaign. The automation of this practice reduces errors in analysis, ensuring that marketers are acting on the best possible information. Over 2,000 partners rely on Integrate for quality fulfillment, accurate reporting and in-depth analytical tools to effectively execute their marketing strategies.
Co-founding Integrate in early 2010, entrepreneurs Hart Cunningham and Jeremy Bloom pursued to develop a technology-based solution that would unify the fragmented advertising industry. With those objectives in mind, Integrate continually evolves as a technology and solutions provider for advertisers striving to effectively plan, launch, analyze and optimize successful marketing strategies. Empowering the marketing efforts of small businesses, enterprise corporations and international ad agencies, Integrate’s Centralized Media-Management Platform streamlines the complex processes associated with media buying. Integrate’s solutions increase operational efficiency and ad performance while preserving brand integrity.