Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced a new book collection campaign called “Election 2012 – Read Then Decide” (BN.com/election2012). The “Election 2012 – Read Then Decide” website features print and eBook collections, selected by the company’s expert booksellers, on the candidates, timely election themes and topics, as well as top titles from pundits and politicos and a special section that recommends additional reads for in-depth analysis of key election issues.
Additionally, every day until Election Day, November 6, Barnes & Noble will offer a “Daily Find” featuring a timely, election-themed NOOK Book at a deep discount. Barnes & Noble’s first offer for the program is What You Should Know About Politics...But Don't by Jessamyn Conrad, available today for the specialty price of $3.99.
Customers can join in on the election conversation on Barnes & Noble’s new Twitter channel @NOOKpolitics. The company’s expert booksellers will keep you up to date on breaking election news and related books. Using the hashtag #readthendecide, customers can interact, making @NOOKpolitics a forum for issue-based conversations and breaking election news, as well the best place to find election-based reads regardless of political affiliation.
“Having all available information at your fingertips before a decision is made on any subject is vitally important—and Barnes & Noble is excited to offer the country our literary expertise on all themes surrounding the election,” said Jim Hilt, Vice President of eBooks at Barnes & Noble. “Suggested reads and collections will be substantive, engaging, yet scrupulously balanced about any political or ideological issue, and we’re confident our customers will find these resources to be helpful, informative - and even fun.”
In all Barnes & Noble stores nationwide, a selection of titles from the “Read Then Decide” collection will be prominently displayed under the heading of Election 2012.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS), the leading retailer of content, digital media and educational products, operates 689 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 667 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than 2.5 million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK® eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.
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About NOOK® from Barnes & Noble
Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Store™ of more than 2.5 million digital titles, and the ability to enjoy content across a wide array of popular devices. NOOK Tablet™ is Barnes & Noble’s fastest, lightest tablet with the best in entertainment from top services and everything you want in a tablet at a great value ($179 for NOOK Tablet – 8GB, and $199 for NOOK Tablet – 16GB). Both NOOK Tablet and the award-winning NOOK Color™ ($149) feature a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via e-mail, browse the Web and more. NOOK Simple Touch™ ($99) is the fastest, easiest to use reader with the world’s best reading screen and the longest battery life and NOOK Simple Touch with GlowLight™ ($139) features patent-pending lighting technology that makes it perfect for reading at bedtime and on the beach. Barnes & Noble offers NOOK owners Always Free NOOK Support in any of its nearly 700 bookstores, as well as free Wi-Fi connectivity to enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.nook.com, as well as at Best Buy, Walmart, Staples, Target, Radio Shack, Books-A-Million, OfficeMax, Fred Meyer, P.C. Richard & Son stores, Office Depot, Fry’s Electronics, Kmart, hhgregg, Sears and Systemax Inc. retailers.
In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its Free NOOK Reading Apps™, available at www.nook.com/freenookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™ smartphones and tablets, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.