TORONTO, ONTARIO--(Marketwire - Aug. 27, 2012) -
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EasyMed Services Inc.(R) (CNSX:EZM)(OTCBB:EMYSF)(MUN:EY6) ("EasyMed" or the "Company") today announced the launch of its new global website, www.EasyMedMobile.com, to promote its suite of eHealth and telemedicine applications including International Medical Passport and Easy SmartCare.
EasyMed's International Medical Passport makes medical records accessible worldwide by smartphone - an important service for all business travelers. Today's global travelers need instant access to their health records in case of an emergency. The International Medical Passport puts the complete record on a smartphone together with instant access to pre-approved doctors, clinics and hospitals around the world.
The Medical Passport works on all phone, PDA and web platforms and operates in over 80 countries with 300+ mobile carriers. Cloud-based, secure, compliant and accessible on iPhone, Android, Windows and Blackberry platforms, EasyMed's International Medical Passport meets HIPAA requirements, supports HL-7 (the global authority on standards for interoperability of health information technology) and is IBM certified.
Easy SmartCare allows clinics, hospitals and doctors' practices to communicate with patients through text messages on their smartphones and other mobile devices. Easy SmartCare reduces missed appointments, improves preparation, sends medication reminders and improves overall outpatient management, and clinical trials have shown immediate and positive financial benefits.
"All around the world, governments, insurance companies and the healthcare industry are looking for ways to help make healthcare costs more manageable," said Mr. Tejinder Sahota, Chief Executive Officer of EasyMed. "In trials, our mobile applications have shown they can significantly drive down costs, increase patient compliance and reduce the health risks of travelling to the more remote regions of the world. The new website presents compelling arguments for these applications and offers free-trials to qualified companies. We are confident that, when combined with the advanced state of our product line, these marketing resources will deliver new sales in the rapidly growing mobile health and telemedicine market."
EasyMed Services has retained award-winning marketing and communications agency, Context Creative of Toronto to assist the company in implementing its comprehensive brand and commercial advertising strategy.
"The EasyMed suite of products answers the urgent issues and opportunities brought on by the convergence of three global mega-trends: the continued rise in healthcare costs, the ongoing growth and advances in the global smartphone market and the opening up of remote areas of the world for travellers," said Andy Strote, Partner at Context Creative. "We worked closely with the EasyMed team to ensure that this website effectively communicates the true value of current and future EasyMed products."
The launch of the new EasyMed site represents the first phase of a global communications rollout in all popular media.
About EasyMed Services Inc.
EasyMed Services Inc. (CNSX:EZM)(OTCBB:EMYSF)(MUN:EY6) is a global medical information technology company delivering an end-to-end patient care solution through mobile phone, PDA and server technologies offering specialized services and applications for healthcare, insurance and pharmaceutical industries. We are committed to world-class customer service and the protection of our clients' information. To learn more, please visit www.EasyMedMobile.com.
This news release contains forward-looking statements, which relate to future events or future performance and reflect management's current expectations and assumptions. These forward-looking statements reflect management's current beliefs and are based on assumptions made by and information currently available to the Company. Investors are cautioned that these forward looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected. These forward-looking statements are made as of the date hereof and, except as required under applicable securities legislation, the Company does not assume any obligation to update or revise them to reflect new events or circumstances.
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