Urges Best Practice Among Affiliate Marketers
As retailers become more reliant on affiliate marketers to increase sales, analysts have noticed an increased amount of fraud among marketers. instructs its users to adopt best practices when earning money.

As a sales structure, affiliate marketing has proven to be a successful practice for many years. For large retailers it provides a way to access a greater amount of consumers, and thus increase sales figures. For individual marketers, the practice can become a lucrative business if done correctly and help supplement or provide a steady income. However, according to a recent article on MediaPost, many retail strategists have detected abuse of affiliate practices on behalf of marketers. The article explains that fraudulent marketers have resorted to abusing technical code on web-pages and cookie-stuffing practices to boost their sales figures. In short, illegitimate affiliate marketers have been profiting from sales that were not theirs to begin with, but originally stemmed from a company’s own marketing campaigns., an online resource that prepares affiliate marketers for success, explains that this abuse is an “abhorrent representation of a practice that has otherwise proven to be mutually beneficial.”

In addition to using faulty code to earn compensation for a sale that was not theirs, the article mentions that affiliate marketers also “impersonate merchants in paid-search ads and landing pages, use software tools to either stuff cookies in browsers or use tools triggering ‘shopping helpers’ for traffic the merchant may have already paid to acquire from other sources like paid-search campaign, search engine marketing or social marketing.” While these practices are reported to provide fraudulent marketers with an additional 10 to 15 percent of income, it has been noted to cost retailers between $10K and $20K per month.

In a recent press statement, responds to this controversy, “While the abuse of affiliate marketing practices may seem tempting to those looking to increase earnings, this realization only demonstrates that those who commit fraud will be caught. reminds its users and all affiliate marketers that successful retailers have provided a foundation upon which trustworthy marketers can make an honest living; stealing from their advertising efforts will only cost the affiliate marketing industry in the end.”

While the problem has cost many businesses a great deal of money, the article notes that some marketers have helped retailers reclaim their space on the Internet. It states that their working knowledge of current procedures has allowed companies to identify and address potential for abuse and discover ways to correct such problems. commends these affiliate marketers for “stepping up and help repair the system.”


Through the benefits of the online marketplace, provides Internet users with a way to establish successful affiliate marketing stores. Complete with educational tools and superior customer service, offers an affordable way for individuals to supplement their income. Even for those who are inexperienced with online marketing and e-commerce, the process of affiliate marketing is convenient and easy-to-learn through

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Michael McGarety
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New York, NY

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Original Source: Urges Best Practice Among Affiliate Marketers
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