August 21, 2012 at 08:00 AM EDT
ZELTIQ® Aesthetics Introduces Crystal Rewards Program

ZELTIQ Aesthetics, Inc. (Nasdaq: ZLTQ), a medical technology company focused on developing and commercializing products utilizing its proprietary controlled-cooling technology platform, today announced the launch of Crystal Rewards, a multi-tiered customer rewards program in which ZELTIQ recognizes the most successful practices within the elite network of CoolSculpting Centers.

“ZELTIQ Aesthetics revolutionized the non-invasive fat reduction category with the CoolSculpting procedure, and is doing so again with Crystal Rewards,” said Grant Stevens, MD, FACS, of Marina Plastic Surgery Associates in Marina Del Rey, Calif., a CoolSculpting Premier Crystal practice. “This is the first time I’ve personally seen an aesthetic medical device company offer such a robust rewards program to its providers.”

Crystal Rewards is comprised of three tiers – Crystal, Preferred Crystal and Premier Crystal – each with a distinguishing set of benefits based on CoolCard purchases. CoolCards are inserted into the applicator to authenticate each CoolSculpting treatment. Qualifying practices will receive rebates on CoolCard purchases ranging from 2.5%-20% as well as special designation and listing status on coolsculpting.com’s physician locator.

Additional Crystal Rewards benefits include in-office distinction, a multi-system discount, and social media co-promotion of educational Cool Events for patients. At the Premier level, practices will also receive rebates for patients, priority support and special warranty pricing.

“We pride ourselves on truly partnering with our customers and working together to ensure the success of CoolSculpting within that practice,” said Mark Foley, Interim Chief Executive Officer. “We are thrilled to be able to recognize and reward the practices that have gone above and beyond in their commitment to the CoolSculpting experience.”

CoolSculpting results in an undeniable reduction of fat in the treated areas, and patients can start to see results in as soon as three weeks following treatment, with the most dramatic results occurring over a period of two to four months in most patients. Physicians report a 95 percent satisfaction rate1. Every patient case is unique which is why ZELTIQ recommends a customized procedure plan as part of the initial consultation. After the initial treatment is complete, patients can attain further reductions with additional treatments, resulting in even more fat loss.

For additional information about Crystal Rewards, please contact ZELTIQ Customer Support at 888-ZELTIQ-1.

About CoolSculpting

CoolSculpting® is a non-surgical, clinically proven procedure designed to selectively reduce fat bulges in problem areas using a patented cooling technology. Physicians report a 95 percent satisfaction rate1. It is a procedure cleared by the FDA that gently cools unwanted fat cells in the body to induce a natural, controlled elimination of fat cells. It is designed to reduce fat bulges in treated areas of the body without harming surrounding tissue. CoolSculpting is available through an elite network of CoolSculpting Centers worldwide. Dermatologists, plastic surgeons and leading aesthetic specialists that offer CoolSculpting can be found at www.coolsculpting.com.

About ZELTIQ Aesthetics, Inc.

ZELTIQ® Aesthetics, Inc. (Nasdaq: ZLTQ) is a medical technology company focused on developing and commercializing products utilizing its proprietary controlled-cooling technology platform. ZELTIQ’s first commercial product, the CoolSculpting® System, is designed to selectively reduce stubborn fat bulges that may not respond to diet or exercise. CoolSculpting is based on the scientific principle that fat cells are more sensitive to cold than the overlying skin and surrounding tissues. CoolSculpting utilizes patented technology of precisely controlled cooling to reduce the temperature of fat cells in the treated area, which is intended to cause fat cell elimination through a natural biological process known as apoptosis. ZELTIQ developed CoolSculpting to safely, noticeably, and measurably reduce the fat layer within a treated fat bulge without requiring the patient to diet or exercise.

1 As reported by physicians; data on file.

Contacts:

MEDIA CONTACT:
Gold PR for ZELTIQ
Shari Gold
714-251-0375
sgold@goldpr.com
or
INVESTOR RELATIONS:
ZELTIQ
Mark Foley, Interim CEO
925-474-2500
or
The Ruth Group for ZELTIQ
Nick Laudico / Amy Glynn
646-536-7030 / 7023
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