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Last week Compete’s Boston headquarters took a break from pouring over data and teasing apart strategy to clock in at a good ol’ fashion amusement park. Even though it was cloudy the park was was packed! People are savoring their last days of summer before Fall descends to absorb the nice weather and listless lifestyle. Taking a look at July’s top movers in the theme park category, it’s obvious that people are not only looking into present-tense vists, but long-term planning as well. Halloween is presenting itself in the form of the top grower, HalloweenHorrorNights.com, and not far below it is the steady ascension of Santasvillage.com. People always fault advertisers for encroaching on the summer and starting their holiday campaigns too early, but the cold clear fact shown below is this: consumers are already moving onto these holidays, showing interest months prior the actual events. It’s that holiday fever, and there’s no stopping it.