Comcast released an astonishing piece of data this week: The average Xfinity customer who viewed live streams of the the games online authenticated 2.4 devices. It’s worth noting that this is in addition to millions of TV screens used to watch the London games; those 2.4 devices are just mobile phones, tablets and PCs. In other words: Millions of people used not one or two, but three to four screens to watch the Olympics!
That truly makes the 2012 London games the first multi-screen Olympics. It’s also the first time the sporting event has been massively embraced by mobile device users. Sure, the vast majority of viewing still happens on the TV, and for streaming, the PC still reigns supreme. 68 percent of Olympics streams were viewed on PCs, according to Comcast, but that also means that 32 percent were streamed to mobile devices.
Those Comcast numbers are echoed by results from other companies: