August 16, 2012 at 11:13 AM EDT
Cable and Content Companies Can't be Disrupted By Apple
Media companies are wary of giving too much control to Apple - look at the disaster that befell the music industry when Steve Jobs controlled all transactions. So we can expect media companies to drive a hard bargain with Apple, to prevent it from securing a monopoly on video on demand, and to protect their lucrative relationship with cable carriers.
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