NEW YORK, NY -- (Marketwire) -- 08/13/12 -- The rapidly growing demand for smartphone and tablets have created significant opportunities for growth for companies in the social media and mobile app market. According to recent data from the International Data Corporation the number of smartphones shipped in the second quarter grew 42 percent year-over-year. The Paragon Report examines investing opportunities in the Technology Sector and provides equity research on Glu Mobile Inc. (NASDAQ: GLUU) and Zynga Inc. (NASDAQ: ZNGA).
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Juniper Research earlier this year estimated that annual revenues from consumer mobile applications would approach $52 billion by 2016. With the rapidly growing popularity of mobile devices, it has been crucial for companies to begin focusing on mobile advertising. In another report released by Juniper Research in July, in-app mobile ad spending was projected to reach $7.1 billion by 2015 from the $2.4 billion expected for 2012.
"Mobile advertising gives marketers the chance to reach consumers on a more personal level than any other type of advertising. Creating immersive and entertaining experiences to attract the attention of the consumer is essential for marketers wanting to take advantage of the massive increase in app usage." According to report author Charlotte Miller.
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Glu Mobile is a leading global publisher of 3D Social Mobile games for smartphone and tablet devices. Glu's unique technology platform enables its titles to be accessible to a broad audience of consumers all over the world -- supporting iOS, Android, Palm, Windows Phone 7 devices and beyond.
Zynga is the world's leading provider of social game services with more than 240 million monthly active users playing its games. Zynga's games are available on a number of global platforms, including Facebook, Zynga.com, Google+, Tencent, Apple iOS and Google Android.
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