Purdue Research Park Visualization Experts Team up with Chicago-Based Marketing Firm

Integrated Marketing Solutions of Chicago and Seyet LLC of West Lafayette, Ind., are teaming up in a way that will enhance both firms' capability to provide high-caliber visual and marketing solutions.

Both firms use visual design mastery in order to create programs, campaigns and advanced media aimed at educating and motivating the business, scientific and consumer audiences sought by their clients, which are often companies in the health-care and science/research sectors.

Seyet LLC ("Seyet") specializes in translating difficult-to-grasp scientific concepts and processes into the highly accurate animated forms now demanded by specialized scientific and technology-focused audiences as well as regulatory agencies. The 11-year-old, award-winning Integrated Marketing Solutions ("IMS") provides technology, health-care, financial, food and hospitality sector clients with marketing communications and public relations support powered by design-based messaging.

"IMS is positioned at the leading edge when it comes to effectively integrating strong visual concepts into the marketing, PR and educational programs and campaigns this company conceives and executes," said IMS founder and CEO Bryan Sanzotti, an award-winning creative director and graphic designer. "It was an easy decision for IMS to align with the top-flight visualization experts at Seyet, a company that is enjoying a growing national reputation for producing the most advanced and accurate animated visualizations available today."

Seyet gathers research data in virtually any deliverable format and visually transcribes it into animations of everything from surgical procedures to chemical interactions. These animations often must be viewed and easily understood not just by scientific experts, but also by consumer audiences. Seyet also uses its advanced animation capability to create interactive programs in which professional or consumer audiences must be instructed in both simple and sophisticated content.

"Our two companies have the same core belief in the power of effective visualization and how the use of this technology to deliver key messages can have a powerful effect on our clients' desired audiences," said S. Lee Gooding, Seyet's co-founder, director of production and the best-selling computer graphics author of "Maya 4/4.5 Fundamentals" (New Riders, 2002).

Gooding, Jon Kevan and Jim Bartek founded Seyet in 2003 at Purdue Research Park. Seyet plans to open a satellite office in Indianapolis in the fourth quarter of 2006.

Related Web sites:

Seyet LLC: http://www.seyet.com

IMS: http://www.ims-chi.com

Purdue Research Park: http://www,purdueresearchpark.com

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