Nielsen, a provider of information and insights into what consumers watch and buy, and DG, a leading global advertising management and distribution platform, today announced a multi-year collaboration that lays the foundation for the joint development of cross-platform offerings, a major initiative for both industry leaders.
DG will incorporate Nielsen data and metrics, including Nielsen Online Campaign RatingsTM and Nielsen Cross-Platform Campaign Ratings metrics, national and local TV ratings, campaign tracking data from KeepingTrac and Sigma, MonitorPlus ad expenditure information and NetView online audience data, alongside DG's delivery and performance data, into DG and its MediaMind campaign management platform. Subscribers to the Nielsen services will be able to gain comprehensive measurement of video advertising campaigns, audience and media performance across TV and online from a unified, centralized analytics platform. Customers will be able to capitalize on the data and analytics to inform, execute and optimize their future multi-screen advertising campaigns to most effectively reach and engage their audiences using the DG and MediaMind campaign management solution.
"As the leading cross-channel commercial delivery and optimization platform, DG is an industry innovator and makes for a natural ally in our work toward meeting the industry's need for accurate, extensive cross-channel advertising planning, measurement and reporting," said Amit Seth, Executive Vice President, Global Media Products, Nielsen. "Incorporating Nielsen data into their management platform will improve the campaign management process--from planning to review--and enable marketers to make smarter decisions right out of the gate."
"A close relationship between DG, the world's leading ad delivery and optimization platform together with Nielsen, the world's premier consumer insights provider, means advertisers will finally have access to a critical cross-platform campaign performance dashboard," said Neil Nguyen, CEO, DG.
"Agencies are beginning to realize the importance of video-neutral planning, reaching consumers across multiple screens," said Will Akerlof, President, CEO of Liquid Advertising, Inc. "By offering cross channel analytics in a single platform, DG and Nielsen are addressing a key challenge facing advertisers seeking to capitalize on the opportunity of video."
DG (NASDAQ: DGIT) connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The Company's television division utilizes best-in-class network and content management technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. The Company's online division, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit http://www.DGit.com.
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit http://www.nielsen.com.
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