PR Log - Aug 04, 2012 - We rely on it every morning to help us face the daily challenges ahead of us but who would have thought that Caffeine does the same thing to our skin as it does to our mood in the morning? Caffeine is increasingly showing up in the ingredients list of skin-care products offered by the world’s foremost cosmetic companies. One company taking these claims seriously is the French/Australian organic skin-care group Avantage Botanique (website: http://www.avantagebotanique.com). They have just released a breakthrough range of skin-care products made from freshly brewed organic coffee.
Avantage Botanique’s research department confirms that their studies point to Caffeine as the latest miracle anti-aging treatment. Avantage Botanique research director Stephanie Constant confirmed these findings: “We have done numerous tests and the anti-ageing qualities of coffee mixed with other ingredients is very obvious. Skin treated with caffeine looks years younger”. Avantage, quick to exploit the miracle qualities of caffeine has produced a facial exfoliator made from coffee grinds and an all-day moisturizer made with concentrated extracts of freshly brewed coffee. The all-day moisturiser has the added benefit of gently tinting the skin a warm bronze colour. Stephanie Constant noted that it has been known for some time that caffeine holds the key to a many anti-aging remedies. “…the hard part was finding a way to effectively release it into the various layers of our skin” Constant notes. However Avantage is confident that it has found a way to do this. “When the skin absorbs caffeine it dramatically reduces puffiness and blackness around the eyes, decreases cellulite, firms and tighten skin and will act as a powerful anti-wrinkle agent. Big Claims, but Constant is confident her product is effective.” Ms Constant added. Dr Daniel Goldman, noted dermatologist also confirmed these findings: “…actually I believe we are only scratching the surface in terms of what caffeine can do for our skin, evidence suggest that it might be a real key to youthful looking skin…..with possible health benefits too” “I can’t wait to kick start my skin with a coffee boost.” Dr Goldman added.