Polly Ruhland, CEO of the Beef Board, is making a point in answer to a question during the first Beef Board business session in this photo. I spoke with Polly to get a better understanding of the new committee structure that was approved during that session.

Polly explains how the process that led to the proposal for restructuring that was presented here. She says that “What the working group came up with was a structure that relies on the industry long range plan and consumer demand drivers.” It was a big step forward in focusing Checkoff work on consumer demand. Learn more about this in my interview with Polly.

Listen to my interview with Polly here: Interview with Polly Ruhland

2012 Cattle Industry Summer Conference Photo Album