September 11, 2006 at 08:00 AM EDT
Sweet Success Enterprises Names New Senior Vice President of Sales; Michael Launer Led Sales at Bigelow Tea, Vic's Gourmet Popcorn and Campbell Soup

Sweet Success Enterprises Inc. (OTCBB: SWTS), developers of all-natural healthy-lifestyle beverages, named specialty foods sales veteran Michael Launer as the Company's new senior vice president of sales.

Launer's role includes driving the Company's sales and market expansion plans, training representatives, managing accounts and coordinating marketing efforts. He spent the past 15 years as a sales manager in the west and southwest regions for specialty tea manufacturer R.C. Bigelow Inc., increasing market penetration and sales each year. Previously, he was the southwest region sales manager for Vic's Gourmet Popcorn and was an account manager for Campbell Soup.

"The Sweet Success team has done a tremendous job developing a dramatic line of innovative beverages. Now, recruiting a top sales force to drive the Company's expansion is among our top priorities," said Glenn Williamson, president and chief operating officer of Sweet Success Enterprises Inc. "Michael's experience, stamina and excitement for our product line made him the clear choice to lead the Company's sales efforts."

"The functional beverage category is exploding and Sweet Success has a huge upside potential with distribution opportunities in every supermarket and natural-food store," Launer said. "Developing and executing the strategy to make that happen is an extraordinarily exciting opportunity for me."

Launer, of Carrollton, Texas, has a Bachelors of Science Degree in psychology from Western Illinois University.

San Antonio-based Sweet Success Enterprises Inc. acquired Nestle's original Sweet Success(TM) brand in 2002 and has relaunched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health(TM) all-natural beverages is available in a growing number of stores and includes state-of-the-art ingredients to satiate, boost energy, increase heart health and stamina.

See the Company's web site at www.sweetsuccess.com for more information on the products and to order online.

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.

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