Broadridge and BlueRush Partner to Create Smart Advisor: A Next Generation Online Communication Platform

Toronto, ON, July 3, 2012 - Broadridge Financial Solutions, Inc. (NYSE:BR) introduces Smart Advisor, a next generation online communication delivery solution designed to empower financial advisors to increase the effectiveness and efficiency of the creation, distribution and tracking of regulatory and non-regulatory communications.

Broadridge, a leading provider of financial services technology solutions, has partnered with BlueRush Digital Media (TSXV:BTV.V), an award-winning digital technology firm, to bring this inspired solution to the financial services community. Smart Advisor addresses the complex communication challenges that personalization, timely distribution, storage and compliance pose for advisors. The solution simplifies and automates how advisors publish and track communications and manage individual investor delivery preferences of all document or media types including PDFs, podcasts and videos. Smart Advisor enables advisors to provide relevant, appropriate information to each of their clients thereby increasing the effectiveness of each client interaction

"Financial advisors are facing increased regulatory requirements and communication demands for investors. We developed Smart Advisor through our collaboration with BlueRush in anticipation of their changing needs," said Donna Bristow, Vice President of Client Management and Strategic Product Development, Investor Communication Solutions, Canada, Broadridge. "This technology enhanced solution enables advisors to transform the level of efficiency and effectiveness of communications to customers while helping them meet compliance requirements."

Smart Advisor's compliance tracking module offers built-in support to help advisors comply with the upcoming regulatory requirements for Point-of-Sale (POS) communications, and can integrate with Broadridge's existing prospectus delivery system.

"BlueRush has a long history of creating award-winning digital media solutions for leading North American financial institutions. We are proud to apply these skills and leverage our market-leading DigitalReachTM platform to help bring this best-in-class advisor solution to market," said Larry Lubin, President and CEO, BlueRush Digital Media.

About Broadridge

Broadridge is a technology services company focused on global capital markets. Broadridge is the market leader enabling secure and accurate processing of information for communications and securities transactions among issuers, investors and financial intermediaries. Broadridge builds the infrastructure that underpins proxy services for over 90% of public companies and mutual funds in North America; processes more than $4 trillion in fixed income and equity trades per day; and saves companies billions annually through its technology solutions.

For more information about Broadridge, please visit

About BlueRush Media Group Corp.

BlueRush, through its wholly owned subsidiary, BlueRush Digital Media, is a digital marketing company which combines leading edge technology with award winning creative design. BlueRush helps companies design, develop and manage their end-to-end digital media strategy . BlueRush also creates innovative rich media and social media products and solutions that companies can leverage across all new media platforms including Internet, Web TV, Smartphones, Tablet Computers and Digital Signs. BlueRush Media Group Corp. is a publicly listed company on the TSX Venture Exchange trading under the symbol "BTV".

For more information on BlueRush please visit

Media Contact:

Kelly M. Howard



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