MediaMind, a division of DG (NASDAQ:DGIT), and the leading independent provider of integrated digital advertising solutions, announced today a partnership with The Media Kitchen, an advertising technology led integrated media agency with offices in New York and Atlanta. The Media Kitchen utilizes MediaMind's complete suite of products, including; Smart Planning, Smart Trading, Smart Versioning, standard banner, rich media, in-stream video, mobile and CC4S (Channel Connect for Search) for its clients' campaigns to reach consumers.
The Media Kitchen also pulls data from the MediaMind platform to analyze the full digital consumer path to conversion in its robust technology stack. Working closely with MediaMind has simplified workflow and processes, enabling more effective use of complex data. MediaMind and The Media Kitchen have formed a win-win partnership in customer development and client solutions based on MediaMind's open platform, which easily integrates with other ad technologies, which are part of The Media Kitchen's ad tech stack.
"As a media-agnostic platform, MediaMind is the right partner to lead big brands and agencies to the next level, especially with the looming convergence of TV and online video; channels that we aim to consider equally when planning campaigns," said Darren Herman, Chief Digital Media Officer at The Media Kitchen. "We selected MediaMind because of their independent status and their ability to plug into our advertising technology stack and work with other partners as needed."
More than 11,000 online publishers and over 4,000 agencies use MediaMind's comprehensive suite of products to maximize the reach and effectiveness of branding campaigns across the board.
"The ad tech space is very complex and can seem daunting to navigate at times," said Andy Ellenthal, EVP of Sales and Ad Operations at MediaMind parent company DG. "But forward thinking agencies such as The Media Kitchen are immersing themselves in the opportunities of cross-channel digital advertising and yielding a positive ROI for their clients using a comprehensive, platform-based approach."
For more information on MediaMind, visit http://www.mediamind.com
For more information about Smart Planning by MediaMind, visit http://www.mediamind.com/products-solutions/planning-buying
For more information on The Media Kitchen, visit http://www.mediakitchen.tv
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About The Media Kitchen
The Media Kitchen is a kirshenbaum bond senecal + company that provides full-service, state-of-the-art media planning and buying capabilities, SEM and real-time web analytics to a long list of prestigious clients such as Vanguard, Bank of NY Mellon, Armani Exchange, Windstream Communications, and Victoria's Secret among others. With offices in New York and Atlanta, TMK's strategically-driven, creatively-inspired media counsel is grounded in the firm belief that the most compelling communications ideas come from a true understanding of consumers' media preferences. TMK is dedicated to staying abreast of emerging technologies and to discovering and utilizing media that most effectively and seamlessly weaves a client's brand communication into popular culture.
MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. During 2010 MediaMind delivered campaigns for approximately 9,000 brand advertisers, servicing approximately 3,800 media and creative agencies across approximately 8,200 global web publishers in 64 countries.
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