DIRT MotorSports, Inc. (OTCBB: DMSP) and the World of Outlaws announce a multi-year partnership to broadcast the "World of Outlaws Summer of Money" exclusively on ESPN2.
"The World of Outlaws is a nationally recognized brand, with the best drivers in sprint car racing and a tremendous following of devoted fans," said Frantz Cayo, Director of Motorsports Programming for ESPN. "We immediately saw how the 'World of Outlaws Summer of Money' concept would compliment our NASCAR and NHRA motor sports programming. We look forward to working with the World of Outlaws to grow sprint car racing and increase the sport's fan base."
The "World of Outlaws Summer of Money" on ESPN2 includes eight one-hour broadcasts, seven of which will feature events run only hours earlier. The eight broadcasts will air from 12:30 p.m. to 1:30 p.m. (ET) Sundays beginning June 17 and continuing through August 5. ESPN2 is available in more than 90 million households in the United States with the "World of Outlaws Summer of Money" broadcasts available internationally, as well.
"Securing ESPN as one of our national media partners is a vital component of our business model," said DIRT MotorSports President and CEO Tom Deery. "This platform will allow our current fans to have unprecedented access to the World of Outlaws while also introducing the incredible excitement of sprint car racing to millions of new potential fans. At the same time, the 'World of Outlaws Summer of Money' events on ESPN2 will provide the marquee exposure value to our corporate partners and team sponsors. We are working on additional media strategies with the World of Outlaws, and are confident that the ESPN 'Summer of Money' series is a strong foundation for the 2007 season and beyond."
The "World of Outlaws Summer of Money" on ESPN2 launches at historic Knoxville (Iowa) Raceway, which will be host two World of Outlaws events in 2007. The series then continues onto Dodge City (Kan.) Raceway Park; Red River Valley Speedway in West Fargo, N.D.; Route 66 Raceway in Joliet, Ill.; K-C Raceway in Chillicothe, Ohio; and wraps up at The Raceway at PowerCom Park in Beaver Dam, Wis. In addition, the tradition-rich Kings Royal at Tony Stewart's Eldora Speedway in Rossburg, Ohio, and Don Martin Memorial Silver Cup at Lernerville Speedway in Sarver, Pa., also will be part of the series.
Drivers, car owners and promoters believe the World of Outlaws partnership with ESPN will have a positive effect on the future of sprint car racing.
"I'm thrilled that beginning in 2007, the World of Outlaws will have a landmark television partnership with ESPN2 that will not only continue to grow the premier winged sprint car series in the world and provide exceptional value to our sponsors, but will also allow our great race fans and myself the ability to watch Joey Saldana and our #9 Dodge/Mopar Kasey Kahne Racing car on national television," said NASCAR Nextel Cup Series star Kasey Kahne.
The "World of Outlaws Summer of Money" on ESPN 2 includes: Event Date (Air Date) -- Venue June 16 (June 17) -- Knoxville (Iowa) Raceway June 23 (June 24) -- Dodge City (Kan.) Raceway Park June 30 (July 1) -- Red River Valley Speedway, West Fargo, N.D. July 6 (July 8) -- Route 66 Raceway, Joliet, Ill. July 14 (July 15) -- Kings Royal, Eldora Speedway, Rossburg, Ohio July 17 (July 22) -- Don Martin Memorial Silver Cup, Lernerville Speedway, Sarver, Pa. July 28 (July 29) -- K-C Raceway, Chillicothe, Ohio Aug. 4 (Aug. 5) -- The Raceway at PowerCom Park, Beaver Dam, Wis. All broadcasts air from 12:30 p.m. to 1:30 p.m. (ET) Sundays on ESPN2.
About DIRT MotorSports(TM)
Based in Norman, OK, DIRT MotorSports(TM), Inc. is the premier dirt racing and sports entertainment company dedicated to the promotion of competitive dirt track racing. DIRT MotorSports is the largest sanctioning body for sprint car, late model and modified dirt track auto racing in the United States and also owns and operates seven dirt tracks. DIRT MotorSports operates the industry's most prominent national touring series' including the World of Outlaws Sprint Car Series(R) currently broadcast on The Outdoor Channel(R) (Nasdaq: OUTD); the World of Outlaws Late Model Series(R) currently broadcast on SPEED(R) and the DIRT Big Block Modified Series(TM) currently broadcast by Time Warner. "World of Outlaws" is a registered trademark of DIRT MotorSports.
Safe Harbor Statement
This release may contain forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995, which involve risks and uncertainties. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are economic, competitive and other factors effecting the company's operations, events and markets, as well as other factors detailed in the company's filings with the Securities and Exchange Commission.
For further information on DIRT or this press release, contact Chris Dolack at 1-877-5RACING (1-877-572-2464), email email@example.com, visit us online at www.dirtmotorsports.com or see the Company's filings at www.sec.gov.